Show notes

In this episode, Ethan, Jason, and Brendan address a question from the audience around how to go from a "nice to have" to a "need to have" in order to drive more urgency.

Connect with Ethan on LinkedIn here and Outbound Squad here.

Resources mentioned in the episode:

• Show Notes Page 
• Discovery Masterclass: How to run a world-class sales call

Here are three more ways to get help with your prospecting:

• Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
• Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
• Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.