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Prospecting Boot Camp Checkout

For most sales professionals, cold outreach is a big guessing game. You send hundreds of cold emails only to get a few responses. You’re left guessing what worked, what didn’t, and how to make incremental progress. And cold calling…well, that’s a whole other beast. You were never taught how to make a proper cold call that feels good for both you and the prospect. And the advice you get? “Keep dialing!”

Here's how the boot camp can help

Build your confidence and walk away with a battle-tested gameplan for landing consistent meetings​

Learn how to identify the best opportunities, and empathize more with your prospects to have smarter conversations.

  • The Five Desires™. Five key psychology principles that drive why prospects take meetings.
  • The Perfect-Fit Identifier™. A framework for quickly finding the perfect blend between your ideal client profiles, personas, and what your prospects value.
  • The Prospect Path™. A framework for understanding your prospect’s current state so you can talk to their desired and undesired future states. This gives you the language to use in emails and calls.
  • Exercises: Define the perfect-fit prospect and your prospect’s language to use for messaging

Grab your prospect’s attention using the REPLY Method™ framework.

  • The REPLY Method™. A repeatable, prospect-first messaging framework for creating killer cold emails and cold call talk tracks.
  • The Personalization Focuser™. A framework for achieving personalization at scale, finding relevant triggers, and hooking your solution to what prospects care most about.

  • Subject line formulas. Learn how to achieve 50%+ open rates using unique, creative subject lines.

  • Exercises: Create your customized cold email templates and build a personalization system

Build a contact strategy to break through the clutter using a simple sequencing framework.

  • Weekly Touch Patterns. How to make email, phone, and LinkedIn work together and know exactly how and when to follow up.
  • Activity Planning. How to calculate the exact number of activities each week to remove the mystery of what it takes to hit your targets.
  • The Killer Week Blueprint™. Learn how top reps plan and execute their week.
  • Exercises: Build and optimize your sequences, and create the killer week

That’s right, a whole week dedicated to cold calling!

  • The Call Reluctance Minimizer™. A psychology-based framework for overcoming call reluctance and the fear of being salesy.
  • From Reluctant to Confident™. Learn actionable frameworks and tactics for dealing with gatekeepers, calling on executive decision-makers, and leaving effective voicemails.
  • The Question Stacking Formula™. A framework for asking questions to get prospects to stop, think, and create a need for meeting with you.
  • Exercises: Build your cold call talk track

Learn how to handle and prevent your toughest prospecting objections.

  • The Objection/Rebuttal Infinity Loop™. Throw your old school rebuttals away and learn how to avoid confrontational objection handling tactics.
  • The EVO Objection Handling Framework™. Learn the empathize, validate, and offer framework to deflate objections like “not interested” or “don’t have time” (and the rest of your most common objections).
  • The Path to Empathy. What empathy is and isn’t. And how to use this skill to disarm prospects.
  • Exercise: Come up with responses for your top objections

Learn how to scale and implement everything you’ve learned.

  • The Five Rights™. A framework for troubleshooting when things aren’t working and scaling your results.
  • The Optimization Sprint Builder™. A framework for building 2-week sprints to continue focus on outbound prospecting skill improvement beyond the boot camp.
  • The Accountability Trifecta™. How to create more accountability and peer-based learning to continue increasing results.
  • Exercise: Identify your 2-3 keystone habits to take with you beyond the boot camp

You’re a great fit if:

✅  You’re already dedicating 5+ hours per week to prospecting as an SDR, BDR, AE, or full-time sales professional (sales leaders with an individual quota is okay too)

✅  Your company is not a pre-revenue startup and has great product-market fit

✅  You sell a B2B product or service

✅  You have access to emails and phone numbers for your prospects

✅  Your company gives you some freedom around what you say in your cold emails and cold calls

This isn’t a good fit if:

⛔️  You have no experience prospecting

⛔️  You’re looking for quick-fix copy/paste templates

⛔️  You’re a business owner and sales isn’t your primary role

What's included


  • Lifetime access to Prospecting Boot Camp course ($999 value
  • 10+ hours of on-demand course content (topics outlined above)
  • Worksheets, email templates, and call tracks ($499 value)
  • Lifetime access to Blissful Prospecting Community where you can connect with hundreds of sales professionals leveling up their prospecting game
  • This is the same content we’ve used to train multi-million dollar companies with hundreds of reps


Boot camp screenshot
  • Six weekly 90-minute Q&A calls through Zoom to help you troubleshoot and get personalized feedback ($1,999 value)
  • All calls are recorded and you’re given lifetime on-demand access

Case studies from past boot campers

"I learned a lot of great methods and tools to up my prospecting game. One thing I learned that made a specific impact right away was with objection handling. Right after learning Jason's process, it worked immediately with the next prospect I tried it on."
Joel French
Business Development Rep at Databricks
"I was looking for accountability and to get more confidence when doing any type of outreach—and I got that from the boot camp times 20. I learned how to formulate emails—put myself in the shoes of the prospect and increased my response rates.​"
Nicole Ramirez
Associate Broker at Bolton & Company
"My biggest takeaway from the boot camp was the flexible framework that Jason teaches. And ultimately the confidence it's given me. I'd recommend this boot camp to anyone looking to connect with prospects on an authentic level that just feels right.​"
Jordan Greek
VP of Sales, Northwest at Knock CRM
"Having one key thing to work on in the boot camp each week was great for turning my weaknesses into strengths. I really appreciated in the boot camp the power in getting feedback from other people's perspectives—it inspired me to do more of that collaboration in my company."
Jordan Phillippi
Key Account Manager, DataDome
"The way I was taught to do recruitment was a very antiquated way of selling. I really wanted to learn a more human, organic way of prospecting. For me, a huge success was getting a reply from people I’ve tried contacting for over a year. I got two very huge job orders from my responses!"
Annie Alvarez
Executive Recruiter, AJ Recruiting Company

Ready to get started? Choose an option below.

Option #1

One-time payment option
$ 999
One-time payment
  • Lifetime access to Prospecting Boot Camp course ($999 value)​
  • Worksheets, email templates, and call tracks ($499 value)​
  • Lifetime access to Blissful Prospecting Community​
  • Six weekly 90-minute group Q&A calls with Jason ($1,999 value)​
  • $3,497 total value all for $999
  • Instant access to course once you enroll

Option #2

Payment plan option
$ 350
Three monthly payments
  • Lifetime access to Prospecting Boot Camp course ($999 value)​
  • Worksheets, email templates, and call tracks ($499 value)​
  • Lifetime access to Blissful Prospecting Community
  • Six weekly 90-minute group Q&A calls with Jason ($1,999 value)​
  • $3,497 total value all for three payments of $350
  • Instant access to course once you enroll

Frequently Asked Questions

When does the boot camp start?
We run group calls twice each week. You only need to attend one. The calls run every Tuesday @ 2:30pm PT / 5:30pm ET and every Thursday at 7am PT / 10am ET. As soon as you enroll, you’ll get access to our coaching calendar so you can join the next week’s call. For example, if you enrolled on a Tuesday. You’d be able to join the Tuesday calls starting the week after you sign up.

How long will I have access to the content?
When you enroll, your one-time purchase will give you lifetime access to the course and recordings of the group coaching calls—without having to pay another dime.

How long are the calls?
The group calls are 90 minutes.

What time will the calls be?
We run group coaching calls at two separate times each week. You can pick the one that works best for your schedule. One is every Tuesday @ 2:30pm PT / 5:30pm ET and the other is every Thursday at 7am PT / 10am ET.

How much time do I need to dedicate to this?
Group calls are 90 minutes. The course material and homework will take an additional 1-2 hours per week. For us to be confident in your results, you need to dedicate 3 hours per week minimum. Our best students dedicate 3-5 hours per week.

Will this work if I can’t send cold emails?
It might—but I don’t feel confident in making that promise. You should have access to email and call your prospects. If you don’t, this is not a good investment for you at this time.

Will this work if I sell a technical product or service?
Yes. Regardless of how technical your buyers are, they still respond well to a prospecting approach that doesn’t pitch features and benefits. You’ll learn how to talk to their problems and connect to the results you create. A language every buyer understands.

What are the typical results?
Results vary depending on how much time you dedicate to the material. But oftentimes we see a 10-20% increase in meetings set by the time the boot camp ends.

How will I know if this is worth it for me?
Start by calculating the value of a qualified meeting for you. If you were able to increase your meetings set each month by 10-20%, would spending $999 be worth it? In most cases, the answer is “yes!” Students selling a product/service with an annual contract value greater than $10,000 typically see a great ROI.

Is there a guarantee?
I’m heavily involved in the sales community. You probably found me on LinkedIn or through a podcast, right? I don’t say that to boast (not my style). I say that because, frankly, my reputation is on the line.

If this doesn’t deliver the goods for you, my reputation would be ruined. And I’d lose a lot of credibility.

Having said that, here’s the guarantee:

Complete the first two week’s lessons and hop on two of the group Q&A calls with me. If you decide at after that two-week period that this isn’t a good fit for you, I’ll refund every penny. I call it the “JBay guarantee.”

Have a question that didn’t get answered here? Send me an email at jason@outboundsqudev.wpengine.com.

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