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Turn complete strangers into paying customers
Build the habits, skills, and confidence to keep your pipeline full of qualified opportunities and lose fewer deals to competitors, no decision, and status quo.
Our Programs
Is Outbound Squad right for you?
SDRs & BDRs
Level up your cold outreach skills to:
Build your confidence
Land more qualified meetings
Fast-track your path to Account Executive
Our programs help SDRs/BDRs attain outbound mastery and prepare you to excel as an Account Executive
Learn More
Account Executives
Level up your sales skills to:
self-source more pipeline
run tighter sales cycles
win more deals
Our programs help AEs master fundamental sales skills, build executive presence, and maximize their W2.
Learn More
Sales Leaders
Get help:
upskill your team
Standardizing a proven sales process
Driving measurable, repeatable sales outcomes
Our programs help enablement and sales leaders level up their rep’s skills through training, coaching, and playbook creation.
Learn More
Our Curriculum
Outbound Foundations
Discovery Foundations
Demo Mastery
Multi-Threading
Negotiations
Outbound Foundations
Build the systems, skills, and confidence to consistently pack your pipeline with qualified opportunities.
SDRs & BDRs
Account Executives
Get Started
Learn How To
Run proven outbound plays to secure meetings with senior stakeholders
Cold calling: Use proven fundamentals to conquer call reluctance and secure more meetings from the phone
Cold Email: Use proven fundamentals to craft compelling email copy for double-digit reply rates
Self-source more pipeline as an AE
Use proven sequencing strategies to drive positive responses through a multi-channel approach
Outcomes
Help AEs self-source 30%+ of your own opportunities through outbound and increase pipeline coverage
Help AEs rely less on SDR and marketing support to hit your number
Increase the total volume of meetings set
Land higher-quality meetings that convert into qualified opportunities
Improve cold email and cold call conversion rates
Discovery Foundations
How to run sales calls that don’t feel like sales calls (and win larger deals faster)
Account Executives
Get Started
Learn How To
Open with strong introductions to stay in control to keep the call from going off the rails
Balance discovery vs. qualification so buyers don’t feel like they’re being interrogated
Find and attach to the buyer’s larger, company-wide business initiatives
Find business problems through carefully crafted questions
Secure next steps to build and maintain deal momentum
Outcomes
Larger deals
Increase in early-stage sales stage conversions
Shorter sales cycles
Increased forecasting predictability (knowing which deals are real and which ones are not)
Lose fewer deals due to status quo and “no decision”
Demo Mastery
Counterintuitive strategies to maintain control, secure next steps, and win the deal.
Account Executives
Get Started
Learn How To
Avoid common mistakes that buyers (especially executives) HATE
Plan and anticipate objections to customize demos for their buyers
Use the “Resonance Loop” to focus on key features that move the needle for the buyer
Running effective group calls to keep group engagement (while maintaining control)
Use demos to advance and move deals closer to the finish line
Outcomes
Increase late-stage pipeline conversion
Close larger deals
Lose fewer competitive deals
Multi-Threading
How to increase win rates by 25%+ (and never get stuck below the power line again)
Account Executives
Get Started
Learn How To
Reverse-engineer the perfect deal to build a repeatable process
Identify the right stakeholders to win the deal (and how to spot blockers)
Talk tracks to get prospects excited to introduce your reps to power
Plays to reps can run in their next sales cycle to engage senior stakeholders
Using multi-threading to free up “stuck” deals
Outcomes
Decrease # of deals lost due to lack of access to power
Increased forecasting predictability (knowing which deals are real and which ones are not)
Increased senior stakeholder involvement in deals
Negotiations
How to win more deals without lowering your price (and surrendering to your buyer)
Account Executives
Get Started
Learn How To
Never walk into a negotiation unprepared
Negotiate and win deals by countering with levers that don’t require sacrificing price
Navigate negotiations with confidence
Outcomes
Lose fewer competitive deals
Lose fewer deals late in the sales cycle
Close larger deals
Increased forecasting predictability (knowing which deals are real and which ones are not)
Improved rep morale through increased commissions and earnings
Not sure which option is best for you or your team?
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