Life Update: Just moved to Seattle
You may remember a post not too long ago about our move to New Jersey. Well, we made it about 7 months and just had to move back to the Pacific Northwest.
I'll tell you what—WA has the best DMV out there.
In and out in about 20 min.
Their motto:
"We'll be friendly and helpful—every time."
And they lived up to that. Every single employee there was positive, helpful, and great at their job.
Made me think about an important sales lesson:
✅ Be easy to work with
Nearly every SaaS category is FLOODED with competitors. Your customers have dozens of options.
Every net-new logo and renewal is a dogfight. You have very little, if any, feature differentiation.
Buyers will choose to work with companies who:
1) Respond quickly to emails, phone calls, chats, and texts
2) Have helpful SDRs, AEs, AMs, and CSMs
3) Their stakeholders like the most (why being multi-threaded is so important)
This is the last month of the year for most of you.
Be the easiest and most helpful rep your buyers have ever worked with.
Who's with me?