2024 H2 pipeline looking thin? Need your team to generate more pipe?
Successful PipeGen is not:
⛔️ A one-time enablement session
⛔️ Bringing in a keynote speaker
⛔️ Purchasing more software
Successful PipeGen is:
✅ More than a one-time training event → It's an ongoing program with an owner and clear metrics
✅ More than a motivational talk → It's about tactical skill improvements and a reinforcement practice
✅ More than a sequencing tool → It's about simple frameworks and processes a light tech stack can help scale
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Until PipeGen is part of your CRO's top 2024 priorities—it won't happen. It takes a top-down focus.
Until you create "PG plays" to match your "Sales play"—it won't happen. Your reps need guidance on how to set the meetings to start sales cycles to run the sales plays.
Until you create a PG program with an owner—someone who will do whatever it takes to build a process, enable the reps, gather the resources, and master the tech/ops part of the equation—it won't happen.
You need to give pipeline generation the same level of attention, care, and accountability as closing business.