“Send me an email.”
Here’s how to handle this objection:
✅ Step 1: Reality check
Once you hang up the phone, the success rate of landing a meeting goes down dramatically.
There’s literally <1% success rate of sending an email that blows the socks off your prospect so much they respond with:
“KILLER email! Yes, let’s talk. Are you available right now?”
Play the odds. You’re better off asking for the meeting again.
✅ Step 2: Comply
Prospect: “Can you send me an email?”
Rep: “Sure thing, happy to.”
Doing so disarms the prospect. And that’s all you can ask for when objection handling during a cold call. Genuine conversation. That’s the goal.
✅ Step 3: Get more info
Now it’s time to dig in. Your goal is to anchor back to a legitimate reason for the prospect to meet with you.
Prospect: “Can you send me an email.”
Rep: “Sure thing, happy to. So I can get the right info to you—are you like most HR leaders in that your team is absolutely swamped with manual tasks running payroll, benefits, etc. across five different tools?"
Then dig in for as much as the prospect is willing:
- Find out their current solution
- See if they have similar problems that your clients have
✅ Step 4: Ask for the meeting
Now it’s time to anchor what you just learned to the reason for meeting.
Rep: “Got it, this is exactly what we’ve helped ABC and XYZ companies with. Their HR teams were getting bogged down with manual admin. work across the five solutions they pieced together for payroll, benefits, onboarding, etc. How about this—most of the material we send over can be very generic and unhelpful. A more effective use of your time would be to spend time with one of our HR specialists to look at this through a lens that’s more specific to your business. Do you have your calendar handy?”
This usually does the trick
✅ Step 5: How to handle resistance
Still getting resistance? Try this:
Rep: “Okay, no worries. How about we put 5 minutes on the calendar for tomorrow when you’ve had a chance to look over the email? If you like what you see, we keep the meeting. If you don’t, you can cancel. Sound fair?”
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And that’s how you handle the “send me an email” objection.