Cold email isn't harder because of spam filters.
And cold calling isn't harder because prospects don't pick up their phone.
You don't have a strong Reason To Meet (RTM)—because you didn't need one when buyers were buying like crazy from 2009-2022.
Let me prove it to you.
⛔️ Self-Centered Asks
Does any of this sound familiar in your outbound outreach?
"I'd like to introduce you to [your company]."
"Is there a reason you haven't looked into us in the past?"
"If nothing else, you'll have us in your back pocket during budgeting season."
"Let's meet so at the least you know what options are out there."
"Do a quick demo with us so you can re-evaluate when you're current contract's up."
Your buyer doesn't respond to these because there's nothing in it for them. Nothing unless they're literally in shopping mode.
Sorry, but you...are not the prize.
✅ Upgrade the Offer
You have to rethink what you're giving the buyer in return for their time.
Ideally, you teach the buyer about their problem. Or a problem their peers share. You GIVE them something.
Here are some ideas:
1) Experience the brand: If the account sells B2C, experience their buying process
2) Create a competitive analysis report
3) Share industry trends (they have to be non-obvious)
4) Share how you're helping their peers
5) Do a free analysis (website audit, etc)
6) Teach an approach they haven't thought about
7) Give something free to their team (credits, trial, etc.)
You need to give them something to show you're worth spending time with.
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Agree or disagree?