This episode is the audio from our recent webinar on outbound in 2025. Kayla Prunier of ZoomInfo and Scott Leese of Scott Leese Consulting joined me to share insights you can use to hit the ground running and have a successful 2025.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com.
In this episode, Jason shares how to leverage customer stories to build credibility and engage buyers effectively during cold calls.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com
In this episode, Jason shares strategies to retain your best SDRs by creating a clear progression path and keeping them engaged. From implementing a “belt system” with tiered roles and pay bumps to providing AE prep enablement, we’ll cover how to motivate your team to stick around and crush their goals while waiting for that promotion. Plus, we’ll discuss how SDRs can focus on generating high-quality pipeline through better cold outreach—emails, calls, and beyond—to position themselves for future AE success.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com
In this episode, we’re talking about why traditional account plans might be slowing you down and how to replace them with a streamlined approach: Reasons to Meet (RTMs). Jason walks you through how to ditch the exhaustive research and focus on the minimum you need to land that critical first meeting—because you don’t need a full account strategy before making contact. RTMs take just 15 to 30 minutes to create, saving you hours of prep time while keeping your outreach sharp and targeted.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com
This episode is the audio from our recent webinar on landing meetings with busy executives. We were joined by Steven Bryerton, SVP of Sales at ZoomInfo, Laura Guerra, Vice President, Regional Sales at Varicent, and Kyle Nelson, Regional Sales Manager at Varicent.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com
To successfully land meetings with enterprise executives, especially in larger deals, your outreach must match the scale of the opportunity. Simple personalization, like referencing a quarterly report, won’t cut it. To stand out, you need a higher-value offer to get their attention. In this episode, Jason shares three strategies used by our top-performing clients to capture executive interest.
Check out the show notes, more free content, and get coaching at https://outboundsquad.com
