“If my cold emails aren’t working, what should I fix?”

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We get this question from a lot of sales teams.

A big challenge with cold email is the number of variables you’re dealing with.

It’s hard to pinpoint what’s wrong if you’re not getting responses.

Here’s a checklist (using the REPLY Method linked here) you can use to fix cold emails that aren’t working:

1️⃣ Low open rate (should be 30-50%+)
– A/B test the subject line
– Make sure the first line of the email is personalized and relevant (this shows up in the preview on their email client)

2️⃣ Low reply rate (should be 5-10%+)
– Share relevant results you’ve created for others (leverage social proof and case studies)
– Use an empathy-based approach by leading with the prospect’s challenges
– Keep your outreach laser-focused (one CTA, 3-5 sentences or less than 120 words)

3️⃣ Low conversion rate into meetings (should be 3-6%+)
– Again, make the CTA clear…try being more specific with the day and time for a call
– Call the prospect…if a prospect responds “not interested” pick up the phone and call them. You’ll get a ton of great feedback to improve your messaging.

We use the REPLY Method for writing and troubleshooting cold email messaging. Check it out for a more in-depth guide.

Join the conversation on LinkedIn here.


PS – Here are three ways to help grow your outbound sales:

  • #dailyprospectingtips. Follow for daily content to help you grow your sales pipeline.
  • Reply Method Guide. A proven framework for increasing response rates, setting more meetings, and closing more deals.
  • Work together. Get help increasing your team’s outbound sales by 2-3x. Schedule an outbound strategy session to learn new strategies for crushing your revenue targets this year.

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