4-Week Live Cohort Program

Outbound Sprint

Build the systems, skills, and confidence to consistently pack your pipeline with qualified opportunities
Program Start Date
Jan. 16th, 2024
Deadline to Enroll
EOD Jan. 8th, 2024
Cohort Duration
4 Weeks

Is Outbound Squad right for you?

Account Executives

This program will help you:

Self-source your own opportunities through outbound
Increase pipeline coverage
Rely less on SDR and marketing support to hit your number
Enroll Now


This program will help you:

Increase the total volume of meetings you set
Land higher-quality meetings that convert into qualified opportunities
Improve cold email and cold call conversion rates
Enroll Now

Sales Leaders

This program will help your team:

Create a more blended pipeline
Rely less on inbound & marketing
Break into larger accounts
Team Packages

How is this different?

Interact on live calls
The calls are 90 minutes of action-packed strategies delivered workshop style. Show up, turn on your camera, and be ready to get shit done.
Get feedback and coaching
Knowing isn’t enough. You’ll apply what you learn, get feedback, and be held accountable for showing up and doing the work. 
Learn proven frameworks
The same frameworks we’ve taught to the sales teams at Gong, Zoom, Monday.com, Medallia, and many more. And for every persona imaginable.
Connect with other performers
Rub shoulders with other top performers in breakout rooms and the interactive community.
Meet our alumni
Account Executives & SDRs/BDRs
Jordan Phillippi
Former AE at DataDome, now Enterprise AE at Zendesk
Jordan was an Account Executive who wanted to scale her outreach and rely less on SDR support to hit her number. She was lucky to get 2-3 meetings per month on her own. After the program, she was consistently landing 10+ quality meetings per month from her own efforts.
Joel French
Former BDR now AE at Databricks
Joel was a BDR who was riding the sales roller coaster—one week was great, the next week...giant goose egg. His biggest turning point was learning how to effectively objection handle with technical personas. Since the program, Joel was promoted to Account Executive and made President's Club in 2022.
Annie Alvarez
Executive Recruiter
Annie joined the program because she needed to learn a more modern way to approach recruiting. Strategies that were more human and less mass blast. Her biggest takeaway was the R.E.P.L.Y. Method, where she learned how to write killer cold emails. She landed 3 big opportunities during the program.

Sales is hard right now

Every client we work with agrees on one thing:
Sales is hard right now.
Prospects are becoming immune to cold outreach
 1/100 chance you get a reply to your cold email (Clearbit)
 1/67 chance of a positive outcome to your cold call (Gong)
Deals are taking longer to close
Sales cycles have lengthened by 40% since 2020 (Vendr)
 Half of deals are lost to ‘no decision’ and status quo (Challenger)
Fewer reps are hitting quota
Only half of AEs are hitting quota in 2023 (Salesloft)
Quota attainment is down 5 points since 2021 (Iconiq Capital)
But top performers are still
They double down on outbound opportunity creation
They reduce reliance on SDRs and marketing to hit their number
They make up for lower win rates by self-sourcing more opportunities through outbound
They know how to identify time-wasting accounts
They know how to land meetings with senior stakeholders and executives

Who is Outbound Squad for?

This program is not for:
Your company is a startup and still working on product-market fit (e.g. your pricing and product offer changes every month)
You don’t have access to email addresses and phone numbers of your prospects
You’re looking for “magic bullet” copy/paste templates and scripts
You don’t sell a B2B product or service
You don’t like working in group environments
This program is good fit for:
You’re an Account Executive or full-cycle sales rep who needs to self-source a big portion of their pipeline through outbound
You can dedicate 4-5 hours per week during the 4-week cohort (2 90-min calls, 1 hour of homework)
You have a “get shit done” attitude and put what you learn into action
You’re a BDR/SDR doing outbound or a blend of inbound/outbound

The Curriculum

The Outbound Equation
AE Self-Sourcing
Outbound Plays
ICP & Persona Creation
Cold Calling
Cold Email
Objection Handling
Productivity & Time Management
The Outbound Equation
We’ll start with the simple formula every rep needs to master. The Outbound Equation will help you consistently land high-quality meetings to meet and crush your quota.

Quality Meetings = Quantity x Quality (Fit + Message + Delivery)
Key Learning Outcomes
Three key strategies to drive higher-quality meetings
Three common mistakes avg. performers make (and how to avoid them)
How top performers land 2.7x more meetings than their peers
Benchmarking so you know what targets and conversions to aim for
AE Self-Sourcing
Account Executives need to self-source between 30-50% of their pipeline right now (Salesloft). MQLs from marketing are drying up. And SDRs are tasked with supporting 2-4 Account Executives. You won’t hit quota unless you master self-sourcing.
Key Learning Outcomes
How top-performing Account Executives organize their week
Hitting your outbound targets in 1-2 hours per day
Going deeper on fewer accounts to maximize the results of your efforts
Working well together with your SDR/BDR support
Outbound Plays
Proven outbound plays to help you quickly land meetings. The key here is helping you find low-hanging fruit that gets big results in little time.
Key Learning Outcomes
Plays to re-engage closed/lost deals
Plays to re-engage stalled deals
Plays to engage past employees of current customers
Plays to engage prospects who follow your company’s LinkedIn profile
Plays to engage inbound leads (case study downloads, webinars, etc.)
And much more
ICP & Persona Creation
An “industry agnostic” solution sounds pretty cool, but buyers don’t spend tons of money on generic solutions. They want to feel like you specialize in helping with their specific situation. You accomplish this through segmentation.
Key Learning Outcomes
15+ hacks to reduce your learning curve selling to new personas and new industries
Prioritize your top 20% of accounts most likely to close this year
Prioritize your top 2-3 personas to land meetings with qualified buyers
Cold Calling
Cold calling is a game of odds. The average rep has a 1.48% chance of a positive outcome from a cold call (Gong). We don’t like those odds. And we’re here to help you stack the odds back in your favor.

You have to choose conversations over meetings. Structure over scripts. And priorities over pitches.
Key Learning Outcomes
A simple-to-follow process from the intro of the call to securing the meeting
Conquer call reluctance and fear of calling the C-Suite
Nail your first impression and get past the first 15-30 seconds of the call
Create engaging questions using the Question Stacking framework
Develop a customized talk track for your specific personas
Make assistants and EAs your friends instead of gatekeepers
Voicemail strategies to drive reply rates and callbacks
Cold Email
There are two very hard truths about cold emails right now:

1. The number of touches it takes to get a hold of prospects goes up every year
2. The number of meetings the average rep secures through outbound goes down every year

It’s all about standing out with relevant messaging, building a repeatable process, and then knowing how to troubleshoot when it’s not working.
Key Learning Outcomes
Quickly craft effective emails in minutes instead of hours with the R.E.P.L.Y. Method
Cut through the noise with effective hooks and attention grabbers
Achieve 40%+ open rates using boring 1-5 word subject lines
Drive double-digit replies through “personalization at scale”
Utilize dozens of proven cold emails plays and templates to help you get started
There isn’t a secret formula for the perfect mix of email, phone, and social touches to land meetings. But there are some fundamentals we can follow.
Key Learning Outcomes
Increase response rates by 3-4x using the K.I.S.S. framework
Use 1-2 sentence bump emails to drive cold email reply rates
You’ll create sequences leveraging these best practices:
  • Multi-touch. Sequences must run for at least 12-15 touches.
  • Multi-day. Sequences should last for at least 2-4 weeks.
  • Multi-channel. Sequences using phone, email, and social have 3-4x the response rate.
Objection Handling
Ever hit the panic button when a prospect gives you an objection during a cold call? Not knowing what to say to prospects during cold calls is the biggest reason why reps don’t make more of them.

We’ll show you how to handle every one of your toughest prospecting objections. Without being sleazy or salesy.
Key Learning Outcomes
Get comfortable with welcoming objections instead of deflecting them
Confidently handle any objection over the phone or email using the E.V.O. objection handling framework
Handle shallow objections like "not interested" or "I'm busy"
Handle more complex objections like “we already have a solution” or “we don’t have the budget”
Productivity & Time Management
When most reps aim to increase their productivity, they focus on the wrong goals: fitting more activity into less time.

The goal should be getting better results in the same amount of time or less. We believe that you probably already know what you should be doing. You’re just not doing it. Or it’s taking longer than it should.
Key Learning Outcomes
Cognitive Load Theory: How your overloaded brain is making you dumb
Double your productivity through batching & cherry-picking
Metacognition: The key to world-class productivity as a sales rep
Use the same schedules top reps use to crush their weeks
Plus many other timeless productivity and time management tips
The Outbound Equation
We’ll start with the simple formula every rep needs to master. The Outbound Equation will help you consistently land high-quality meetings to meet and crush your quota.

Quality Meetings = Quantity x Quality (Fit + Message + Delivery)
Key Learning Outcomes
Three key strategies to drive higher-quality meetings
Three common mistakes avg. performers make (and how to avoid them)
How top performers land 2.7x more meetings than their peers
Benchmarking so you know what targets and conversions to aim for
The Outbound Equation
We’ll start with the simple formula every rep needs to master. The Outbound Equation will help you consistently land high-quality meetings to meet and crush your quota.

Quality Meetings = Quantity x Quality (Fit + Message + Delivery)
Key Learning Outcomes
Three key strategies to drive higher-quality meetings
Three common mistakes avg. performers make (and how to avoid them)
How top performers land 2.7x more meetings than their peers
Benchmarking so you know what targets and conversions to aim for
Save These Dates
Session #1: Launch & Targeting
Tuesday, Jan 16th, 2024 @ 12:30pm EST
Session #2: Messaging Fundamentals
Thursday, Jan 18th, 2024 @ 12:30pm EST
Session #3: Phone Fundamentals
Tuesday, Jan 23rd, 2024 @ 12:30 Pm EST
Session #4: Phone Fundamentals
Thursday, Jan 25th, 2024 @ 12:30pm EST
Session #5: Objection Handling
Tuesday, Jan 30th, 2024 @ 12:30pm EST
Session #6: Sequencing & Contact Strategies
Thursday, Feb 1st, 2024 @ 12:30pm EST
Session #7: Cold Email Fundamentals
tuesday, Feb 6th, 2024 @ 12:30pm EST
Session #8: Cold Email Mastery
Thursday, Feb 8th, 2024 @ 12:30pm EST

What you get access to after enrolling...

  • Live Calls
    8 live 90-minute curriculum sessions teaching you how top performers consistently land quality meetings

    The foundation of the Outbound Sprint—our 90-minute live sessions.

    These aren't your normal boring Zoom calls. These are workshop-style learning experiences. We pack more sales nuggets into these sessions than most sales courses have in their entire curriculum—and you'll leave feeling motivated, energized, and excited to prospect.

    And no worries if you miss the live sessions—we take detailed show notes with replays, clips, chat transcripts, and more. 

    You’ll retain lifetime access to these recordings.
  • Outbound Foundations Course
    Our signature program in course form. You’ll find hours of bonus content to help you:
    • Choose your niche and build ideal client profiles
    • Craft killer messaging for your top personas
    • Troubleshoot messaging that isn’t working
    • Slay the call reluctance demons
    • Advanced cold calling approaches (intros, question frameworks, etc.)
    • Voicemail scripts
    • Talk tracks for handling your toughest objections
    • Sequencing frameworks to drive 2-3x more replies
    • How to achieve personalization at scale
    • Benchmarking
    • 10+ hours of video from previous webinars, live casts, and masterclasses
    You’ll retain lifetime access to the course and any future updates.
  • Outbound Playbook
    This is the same playbook sales teams give us tens of thousands of dollars to create from scratch.

    All you need to do is customize the playbook for your specific personas and messaging. Your playbook will contain:
    • ICPs and segmentation criteria
    • Messaging for your top personas
    • Cold call talk tracks for your top personas
    • Objection handlers and battle-cards 
    • Proven sequencing approaches
    • Cold email templates for your top personas
  • The Outbound Plays Cold Email Pack
    Getting started is the hardest part of writing cold emails. It’s easier to edit than to create from scratch. This cold email pack contains 15+ battle-tested templates to help you get started with common plays like:
    • Inviting prospects to webinars
    • Inviting prospects to meet at conferences, VIP dinners, or networking events
    • Reaching out to inbound leads (case study downloads, webinar sign-ups, etc.)
    • Re-engaging stalled or lost deals
    • Simple low-hanging fruit plays
    • And much more
    You’ll retain lifetime access to this resource.
  • The Email Response Pack
    About 1 out of every 3 email replies you get will be positive. The other two are your typical “not interested” or “take me off your list” responses. This email pack contains battle-tested reply templates to:
    • Reduce ghosting after prospects agree to meet
    • Turn “not interested” into a meeting
    • Turn “we’re using a competitor” into a meeting
    • And much more
    You’ll retain lifetime access to this resource.
  • Dedicated Accountability Coaches
    The easiest way to outbound consistently? Surround yourself with a squad of badasses for accountability to keep you on track. And inside the Outbound Sprint, we have a "No rep left behind" policy. Said another way, you will have everything you need to finally prospect with confidence and consistency.
  • An Immersive Community
    The last and best part of what you'll unlock—The Outbound Squad community. Nowhere else will you find a group of reps from nearly every continent (okay, we haven’t broken into Antarctica yet), demographic, time zone, background, interest, race, age, and perspective—all with the same goal to build more pipeline.
    You’ll retain lifetime access to this community.

Enroll Today

What You'll Get
8 live 90-minute workshop sessions
Outbound Foundations Course
Customizable Outbound Playbook
The Outbound Plays Cold Email Pack
The Email Response Pack
Dedicated Outbound Squad accountability coaches
Lifetime access to session recordings with detailed show notes, resources, and transcripts
An interactive community of top-performing reps
For Individuals
Sign up and join 3,500+ Account Executives and BDRs/SDRs who are consistently packing their pipeline with qualified opportunities, breaking into larger accounts, and engaging more executives in their deals.
For life-time access
Enroll Now
For Teams
Have a team of Account Executives who need to self-source more pipeline through outbound? Or a team of SDRs/BDRs who need to set higher quality meetings? Check out our team packages.
Team Packages

Frequently Asked Questions

Am I experienced enough for this program?
The Outbound Sprint is designed for all levels of experience. We train newly hired SDRs in their first few months in seat, all the way up to Enterprise Account Executives with 5+ years of experience. You’ll get the most out of this program if you’re at least 2-3 months into your role.
How much does this cost?
The Outbound Sprint if $599. Self-paced online courses typically range from $100-$1,000. And coaching programs are typically $300-500+ per month. We’re giving you the best of everything with the Outbound Sprint: live calls, a community, and lifetime access the course and tools. Our goal is to keep the program accessible, but enough that you keep accountable. The full price of the program is $599.
Couldn't I just do this myself with all of the free sales content out there?
You totally could. That might take years of trial and error. And you’re doing it all alone. The Outbound Sprint will give you proven frameworks, a community, and coaching to help you get results.
Can this really work for me?
You might be thinking... sure, this works for other people. But my situation is unique. I sell a unique solution to a unique buyer. But we can assure you, over the past 5+ years, 3,500+ reps have generated killer results from the program. They’re more confidently landing meetings through their cold outreach and learning a skill they can take to any organization.
Can I expense this?
You definitely can. About half of our reps are able to get this reimbursed. Here’s an email template to make it easier to ask your manager.

How long do I have access to the course materials?
You will retain lifetime access to all of the course material including recordings of every session.
Why live cohorts vs. self-paced courses?
Self-paced courses have less than a 3-15% completion rate. There’s no accountability, community, or coaching to help when you get stuck. Live cohorts are also much more fun!
What's the time commitment?
Every week, there are (2) 90-min workshop calls. And then about an hour or so of homework between session. So count on 4-5 hours of work per week in total. If you cannot commit that effort over the 4-week period, we don’t recommend you sign up for the program.
What industries is this program geared towards?
Over half of the reps we’ve worked with sell software. The other half sell professional services, recruiting solutions, consulting, and other service offerings.
What if I can't attend the live sessions?
We know you’re busy! If something comes up, don’t worry. We got you covered. Every call will be recorded where you’ll have lifetime access to the replay.
I don't trust myself to complete the course. How will you hold me accountable?
This is exactly why we created the Outbound Sprint. You’ll receive messages from our accountability coaches, along with being assigned an accountability pod to help you stay on track.
What’s the refund policy?
We have a 100% refund and rollover policy. We want the investment in the Outbound Sprint to be a no-brainer for you. If you participate in the live sessions and do all the homework, but still don’t find the program useful, drop us an email and we'll happily refund your full payment within 30 days of the start of the program.

Please note that the money-back guarantee only applies if you actually participate and do the work. If you don't do the work, you won't get any value from the course, and you'll have taken a place away from someone else.