In this episode, Jason and Heath Barnett, formerly of Mixmax, talk about why PLG and product-led sales aren't the same thing, the three layers of a real ICP, account scoring with sub-scores that stack, and why AI investment flops without rep skill investment.
Check out more free content and get help with outbound at https://outboundsquad.com.
← Back to all episodes Next Steps
Ready to build pipeline like Shopify, iHeartMedia, Rippling, and more?
Our clients increase qualified pipeline by 20% or more within 90 days. The next step is a 30-minute call with our CEO, Jason Bay, to learn about your situation and see if we're a fit.
Book a Call 
Jason Bay
CEO, Outbound Squad