Show notes
Todd Caponi is the author of the best-selling book, The Transparency Sale. At his company, Sales Melon, he trains and speaks to some of the top companies around the world about how to use science and psychology to increase their sales.
In this episode, we talk about empathy, how people are wired to resist being sold, and why feelings drive your prospect's decision-making. He's also a 7x sales executive and brings in a ton of great experience from his past roles.
Connect with Todd on LinkedIn, check out the Transparency Sale here, and check out his website here.
Subscribe and leave a review
More ways to get help with your prospecting
- More podcasts. Listen for more killer tips and interviews on everything prospecting and sales.
- Reply Method Guide. A proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
- Join the Community. Prospecting is hard, but that doesn't mean you have to do it alone. Get access to a community of like-minded sales professionals and premium sales training at an affordable price.
- Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.
