Outbound accelerator
Help your team land more qualified meetings, break into larger accounts, and create more top of funnel repeatability
a few of our awesome Clients
Prospecting is the number one challenge sales teams are dealing with right now.
Most sales teams send mass blast emails with only 1% response rates. And they completely wing cold calls, resulting in success rates as low as 1.48%.
The problem? Lack of a structured, repeatable approach that takes the ambiguity out of the prospecting process. And that allows you to scale your organization.
The Outbound Accelerator Program is designed to help you change that.
But this isn’t for everyone…
You’re a great fit if:
✅ Your team is already dedicating time each week to outbound prospecting as SDRs, BDRs, AEs, or full-cycle sales reps
✅ You have an outside sales team that is now needing to learn how to prospect without meeting in-person with prospects
✅ You sell a B2B product or service
✅ Your company is not a pre-revenue startup and has great product-market fit
✅ You have access to emails and phone numbers for your prospects
This isn’t a good fit if:
⛔️ You don’t have a team with any experience doing outbound prospecting
⛔️ You’re looking for quick-fix copy/paste templates
⛔️ You aren’t sold on taking a quality-first approach to building relationships with your prospects
a 30-Day program that delivers results
Learn how to identify the best opportunities, and empathize more with your prospects to have smarter conversations.
- Setting the stage. Data-backed reasons why most sales teams have such poor success rates and what you can do to differentiate yourself.
- The Perfect-Fit Identifier. A framework for quickly finding the perfect blend between your ideal client profiles, personas, and what your prospects value.
- The Prospect Path. A framework for understanding your prospect’s current state so you can talk to their desired and undesired future states. This gives you the language to use in emails and calls.
- Exercises: Define the perfect-fit prospect and identify your prospect’s language to use for messaging
That’s right, a whole week dedicated to the phones!
- The Call Reluctance Minimizer. A psychology-based framework for overcoming call reluctance and the fear of being salesy.
- From Reluctant to Confident. Learn actionable frameworks and tactics for dealing with gatekeepers, calling on executive decision-makers, and leaving effective voicemails.
- Question Stacking. A framework for asking questions to get prospects to stop, think, and create a need for meeting with you.
- Exercises: Build your cold call talk track
Learn how to handle and prevent your toughest prospecting objections.
- The E.V.O. Objection Handling Framework. Learn the empathize, validate, and offer framework to deflate objections like “not interested” or “don’t have time” (and the rest of your most common objections).
- Exercise: Come up with responses for your top objections
Build a contact strategy to break through the clutter using a simple sequencing framework.
- The REPLY Method. A repeatable, prospect-first messaging framework for creating killer cold emails.
- Keep It Simple Sequencing. A framework for making email, phone, and LinkedIn work together and know exactly how and when to follow up.
- Activity Planning. How to calculate the exact number of activities each week to remove the mystery of what it takes to hit your targets.
- Exercises: Build and optimize your sequences
how it works...
A FrameWork For Everything
- The problem with most sales training is two parts: it’s too theory-based and isn’t actionable, or it’s so tactical that reps become copy/paste robots.
- Frameworks and repeatability are built into our process so that your sales team learns the “why” along with the how-to tactics.
- Frameworks are provided for everything from identifying good-fit opportunities, crafting cold emails, to objection handling (check out this live cold call training for an example)
on-demand content
- Access for your entire team to the Outbound Foundations on-demand course.
- 20+ hours of bite-sized, on-demand course content (topics outlined above).
- Worksheets, email templates, and call tracks.
LIVE TRAINING AND COACHING
- We DO NOT believe in the “shotgun” training approach where a trainer comes in and delivers 8 hours of content all at once or over a few days. This approach usually results in reps going right back to their old ways a few weeks after the training.
- The program is broken up into 30 days of live coaching and training calls. This gives us time to reinforce with your leadership team and troubleshoot along the way.
- All calls are recorded and you’re given on-demand access.
PLAYBOOK CREATION
- Build an outbound playbook together that’s immediately actionable for onboarding new reps and providing ongoing support to your team.
- Step-by-step plays for reaching out to new prospects, handling objections, and securing meetings.
what sales leaders say...
"I've had the pleasure of working with Jason while at two separate organizations. There are three distinct items that stand out when working with Jason. First, his work ethic and brand - He values and enjoys what he does and that shines through in the way he engages with leadership, the sales teams and leans into your unique message and value prop. Second, he's a craftsman. Jason takes extreme pride in his product. What he delivers is both consumable and applicable the day of each training and his playback upon completion is scalable to both tenured and new hires. Thirdly, results! During both engagements and after, we saw immediate results of improved prospect engagement, conversion rates and just confidence across the team. I highly recommend working with Jason. He's a master of his craft and it's both a pleasure and time well spent!"
"What does sales fire look like? Look no further than Jason Bay. I had been watching and reading his content for two years. Finally, I had a business challenge that looked to be a perfect fit to engage him on a paid project to help me build an SDR (turning into ISRs) playbook and start over from scratch, on our scripts and also re-train our brains on what a good email looks like.
I could not be happier with the results or the way my team embraced the training and Jason, as a person. He's real, un-assuming and still a sales prospecting ninja! We've signed him to a second engagement with a third in the works. I cannot say enough good things about JBAY. Love this dude!"
"I highly recommend working with Jason Bay for Outbound and TOFU consulting. Whether you are a seed / series A company building the foundation for your prospect messaging or you are a Series F company with a large sales org who wants to refresh their messaging and process for their inside sales teams - Jason can deliver.
In as little as 8 weeks, our team worked with Jason to create a new playbook that covers process, phone messaging, email messaging and more that was totally tailored to our business. Now this took a lot of work on both sides end (Jason is not going to just do the work for you), but if you invest your time your quality output is going to be high.
We enjoyed our time with Jason that we decided to double down and book him for another engagement as soon as our first one ended.
The results are early, but we are seeing more meetings, faster training and the feedback from the whole org on the playbook is WOW this is AMAZING.
I have built many teams, and if I could go back and do somethings differently, I would have started on day 1 getting a standardized playbook that was this easy to follow along with. My results would have come faster. When that day comes again, I will be giving him a call."
"Bringing Jason in was a fabulous investment for my team of 25 outbound BDRs and inside sales team. More than one person shared it transformed their experience of work. More importantly, we saw a bump remarkably fast--both in the number of meetings booked and the size of the opportunities generated by those meetings. I can only attribute this to the marked difference between Jason's approach and other sales trainings I've done. Jason was relentlessly helpful throughout the six-week training. We truly had a partner, not a trainer, in leveling up our team. I can't recommend him or his services more highly."
"I recommend Jason to any organization looking to uplevel its outbound prospecting efforts. We contracted Jason for a six-week engagement to help our organization optimize our prospecting efforts. Throughout the engagement, Jason was able to break down the mental barriers associated with prospecting; he helped create a persona-based messaging and simplified the processes for our team's prospecting efforts. The playbook we received after the training separated Jason from other companies. This will allow us to enable new hires as they come on board quickly. You won't go wrong investing in Blissful."
"Jason is both a rockstar and a superstar! Jason is solid in the understanding of his course material, has built thoughtful and engaging lessons, believes in his process, and teaches with conviction. What makes Jason a superstar is his willingness to engage, to go the extra mile to review calls and provide feedback, and to take the time to build relationships with leadership and create meaningful change for our organization. Working with Jason has been the best investment of my time!"
"Jason was giving us very insightful and practical training on cold calls and personalization during the summer. He could motivate the team and find a common voice and ground with them. I, personally really liked how we approached this from a psychological perspective, as all things should be, as we are humans and we must know how "we work".
I recommend Jason very much, especially for a younger, keen-to-learn, and proactive sales team.
(also got a lot of tricks and overall sales golden rules from him)"
"We've had the pleasure of having Jason as our sales coach and highly recommend him to any sales team - 100% he can help you to make a difference.
He not only helped us to build out a best-in-class outbound motion, but he did an excellent job providing us with a framework that's fully customized to our business - this is totally unique and priceless when it comes to working with a coach outside of your org.
Our team genuinely looked forward to each session and he brightened up our days with his 5min icebreaking intros. 🙂
Incredible experience & immediate impact on performance. Thank you!"
"Jason was a catalyst for supercharging our SDR Org's Outbound motion. His 6-week course was engaging, hyper-relevant, and easy to quickly implement.
Personally, I love how he leads with empathy and vulnerability, keeping the sessions fun and interactive. He's an incredible sales coach and not only takes time to show how to execute on everything: from prospecting to cold calling to emailing - but also leverages data to explain why it works. We now have our recipe for success mapped out in a step-by-step framework.
Jason gave us the blueprints, and now we've built a prospecting MACHINE that's led to MoM increases in PipeGen.
Would highly recommend Jason to anyone looking to level-up outbound prospecting!"
"Having Jason share his expertise with our sales org was an incredible experience! The team gained phenomenal prospecting skills from him during his six weeks with us, skills they continue to bring up in every communication channel. There are no words to describe how highly I recommend him.
Keep on rocking, Jason!"
"Jason led prospecting training sessions for my team, sharing data-driven strategies for how to generate new business. He was upbeat, engaging, and energetic throughout the sessions. Even more importantly, my team came out of the sessions excited and empowered."
"Jason is an amazing coach. He helped coach a number of teams within our org. in a group setting and always kept everyone engaged (even while we are all remote!). Jason continuously brought fresh/innovative ideas for every meeting that we were immediately able to get value from, implement and see the results.
While everyone can feel like they have prospecting and or outreach down, Jason reminded us that there are plenty of other creative and insightful ways to capture a prospect's attention, that we either forgot or have never even thought of in the first place!
It was very exciting to go through our first training sessions with Jason and I hope to have more again in the future!"
"I would recommend Jason's Blissful Prospecting to any organization trying to lay the groundwork for what good prospecting and strategy looks like. He came into our organization with an open mindset and brings knowledge from many different industries to customize messaging for our organization. Not only did Jason bring great experience and information he genuinely cared about growing the team while working with our leadership team. He was so invested to the success of the individual contributors that he would be available after sessions for questions. I believe the customizable framework in Jason's program is what is crucial for the success of any organization especially in the SaaS industry. If you have a sales organization and are looking for someone to come in and create a strong prospecting culture and help sales structure in general give Jason a call. I look forward to staying connected with Jason and working with him in the future."
"Jason and his program, Blissful Prospecting, is a must-have for any revenue leader looking to up-level their people. Jason ensured every rep stayed engaged and drove real value for the SDR organization from Day 1. I really enjoyed the breakout sessions, because they allowed the teams to collaborate on the material being covered in realtime. In less than 3 weeks since we completed our training, the core mid-market team has already increased pipeline generated by 40%. The Blissful Prospecting methodology will be a staple in our enablement programs moving forward. I highly recommend Jason!"
"I highly recommend Jason and Blissful Prospecting! Our sales team felt very fortunate to have Jason share his expertise. In the six weeks that Jason spent with us the team was able to gain incredible prospecting and sales skills, that are still being brought up in every call, and have become huge part of our enablement program.
Thank you for everything Jason!"
"Jason Bay has vast sales acumen and has a way of structuring his trainings in a very thoughtful, organized, and digestible way. Jason got all of our reps engaged each week and we were able to see immediate progress in confidence and conversions. Jason took the time to understand the needs of our organization and tailored his trainings to our organization specifically. This partnership was one of the best investments we made all quarter."
"Jason led phenomenal training for our ISR group at Gong. He has a unique ability to teach, captivate a room and make content from the sessions easily digestible. Because of Jason, our ISRs approach objections with confidence & his playbook now serves as a valuable resource. Working with Jason was by far one of the best experiences I've had working with an external trainer + I would highly recommend Jason's program for organizations looking to uplevel their BDR/SDR function."
"Throughout my years in sales, I have sat through MANY different sales trainings. Above & Beyond - Jason's training was the most practical, useful, and creates the least amount of friction to enforce. I have always been a strong believer that if we can get more people to talk to us, we can create "more opportunities"
This training really looks to solve that problem. Jason's OutBound Squad Playbook uncovers practical methods to start conversations in a very non-threatening way."
"To anyone looking to bring effective & actionable sales coaching to their team, the search is over!
Jason's training sessions are specific to your company & customer audience, making it easy to implement for any size team.
We walked away with a repeatable and efficient outbound process. The team is already finding wins in email conversion rates & feels more confident when cold calling.
Thank you, Jason!"
"My organization brought Jason in to do a keynote and run outbound sales workshops at our SKO. JBay was the highlight of the event from AE and Sales Leadership feedback, and our AEs were implementing his concepts as soon as they landed back in their markets. What impressed me most about Jason was his commitment to spend time with us before the event so he could get to know us and our target customer. He maximized his impact by speaking our language and applying his content to our business. I highly recommend working with Jason if you want to breathe life into your outbound sales game."
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WHAT REPS SAY...
"Jason’s great! I’ve been selling for 16 years and took part in his training. He helped me re-frame my approach to prospects, and I got more/better results."
"Blissful Prospecting has helped me immensely. It has absolutely simplified a process that I was making too hard...Definitely one of the best and most beneficial training programs I have participated in."
"You were absolutely great man…I loved how you created an equation, a path, you connect the dots of the successful prospecting techniques together and customized it to a specific case. I loved your stuff honestly you were great."
"If you have a sales team, you want them to spend time with Jason, period. Jason runs incredibly high-value action-oriented sessions. He has been supporting Medallia in improving our Outbound efforts and we have found tremendous value in his program. Jason is high-energy, intelligent and empathetic and has complete mastery over his craft. More impressive still, is his ability to break that into bite-sized lessons that up-level reps of various skillset and experience levels. Jason is the real-deal."
"Every sales organization is looking for a better way to find prospects and target strategic accounts. What makes working with Jason different? He is focused on working with your customers and understanding what the customer is facing, not just blasting them with information that has no value. I was personally impressed with his approach in creating early value and providing rapid results.
I have been through a few Sales Prospecting programs in my career, and if you are looking for someone to help coach and engage your team to drive Customer Centric and Value Proposition outbound success, you need to spend some time with Jason to let him assist you in being a better partner with your clients."
"We had the opportunity to work with Jason on iterating our outbound prospecting efforts. He is highly recommended as an engaging, well prepared thought leader that will bring unique ideas to every member of the team.
In just 6 short weeks, he was able to deliver tremendous impact with content and a framework we have proven results with already. I love how engaging he is and how every session had something we could easily implement into our day to day. Can't recommend him enough!"
"Jason was an enthusiastic and engaging teacher in the 6-weeks our team spent with him. He did an excellent job breaking down what it takes to secure net new meetings and qualify in a creative manner.
We saw immediate impact and did not have to wait for the 6 weeks to be over to see value. Each week we implemented his strategies from the sessions into our prospecting efforts. It did not take long for us to see results. I love the breakdown of the course, and how he leads a horse to water, but makes others come up with their own solutions. Each session was unique and engaging, but we equally walked away with new methods to be successful.
Our team would highly encourage that you utilize Jason. You will not be disappointed."
"Personal experience and unrivaled research/preparation supercharge the content Jason delivers to empower outbound reps to connect with the right people in the best way. Jason's program saps the fear out of outbound and injects fun and productivity in its place. Prospecting and Outbound outreach is now "blissful." His company name is 100% on point!"
"Jason left our Account Development team feeling eager to prospect. Each session brought us valuable tools, personalized messaging geared for our unique personas, and most importantly more confidence in our own ability to succeed as sales reps.
If you’re hoping to see an increase in productivity and effectiveness within your AD team, Jason is a no-brainer.
2 personal takeaways from Jason and his work:
1. Be curious - NOT a Mr. Know it all
2. Keep the communication simple - even if your product is complex, make sure your words are easy to be digested."
"Jason's engaging teaching methods and innovative approaches to prospecting are proving highly beneficial to my outreach. I really appreciated his ability to understand our unique business personas and value drivers.
Would highly recommend Blissful Prospecting!"
"Jason partnered with my company to help build out a more effective outbound motion - over the course of 6 weeks, he broke down each piece of what he works on his clients with, from how to more effectively cold call prospects, deliver high value over e-mail and create messaging to center the prospect and help drive conversations to build authentic connections. Jason's methods are straightforward, effective and easily adoptable, and he's a funny and authentic trainer - I can't recommend him enough!"
"Jason worked with my company on developing specific strategies to use when doing outbound prospecting.
I had thought that I was pretty well adept in these arenas, but Jason provided insights and strategies that I had never thought of before. Not only that, he was so accessible, and took a lot of time to tailor these strategies to fit the arenas that our company works in.
I can say it has already made a huge difference in my prospecting efforts and has resulted in a much higher success rate on making connections. I cannot recommend Jason enough!"
"I can't speak highly enough of Jason's Blissful Prospecting course.
Each lesson was dense in content yet digestible in presentation. He tailored the course to address the specific needs of our prospects and outreach style. The things I learned were immediately useable and the results became apparent just as quickly.
Jason himself is a gem- super fun, friendly, and engaging. His enthusiasm is contagious. Any team would benefit from his approach."
"I was part of one of Jason's blissful prospecting trainings for 6 weeks for cold outreach. Not only was it unbelievably informative, but during the training he was both engaging and interested in all of our both personal and company processes.
All around, it was a great experience, and the training has been very fruitful."
"Jason's course was excellent. His techniques were simple, straightforward and easy to implement immediately into your workflow. I highly recommend him and his course."
"Highly recommend Jason’s Blissful Prospecting course to anyone looking to improve their cold outreach.
Jason ensured every person was fully engaged and he catered his course to the unique needs of every business unit and their respective client profiles within Carta. Not only was he was able to accommodate his trainings to the unique needs of our industry but he was also focused on complementing our own personal styles.
A direct result of the learnings from Blissful Prospecting, I’ve noticed higher call to connects and higher connect to demo conversions.
Jason’s resources and methodologies will continue to serve the framework for the SDR org and I am very grateful to have learned from the best."
"Highly recommend Blissful Prospecting and the work Jason does to improve your cold outreach. The sessions we had with him were engaging, easy to digest, and extremely helpful.
In the few weeks he worked with our team, I personally saw an increase in pipeline generation and success in my cold outreach.
If you are looking to help boost your sales teams' success, Jason at Blissfull Prospecting is your guy!"
"I highly recommend Blissful Prospecting to any sales professional that is looking to improve their craft. The course was versatile, collaborative, and insightful. Jason helped our entire SDR organization fine tune our fundamentals and increase pipeline generation across all business segments. During and following his trainings, I've experienced more call pick ups, a higher call to demo conversion rate, and overall I've become a more efficient prospector. It was a pleasure working with you, Jason!"
"Highly recommend Jason's Blissful Prospecting. He did an excellent job creating a comfortable environment for our sales team to share and learn. His breakout sessions, curriculum, and ability to adapt his trainings to meet the needs of our industry were spot on. His feedback and training on cold calls had an immediate impact on my performance and gave me the confidence to navigate the most difficult scenarios."
"I highly recommend Jason and his program for any organization looking to up-level their outbound sales teams. Our inside sales organization was fortunate enough to learn from and work with Jason during a transitional phase. Jason’s time with us and his teaching style was extremely impactful. Our team has walked away with incredible prospecting and sales skills. Jason’s resources will continue to serve as the fundamental playbook for our team."
"I was lucky enough to join Gong as an ISR right before Jason was brought in to touch up on our outbound prospecting skills. The value we got from him was priceless. If you have ever been in a sales role, you know how hard it is to separate yourself from the crowd when reaching out to prospects. Jason made the class fun and interactive and provided relevant content that I was able to immediately incorporate into my prospecting and it has been night and day with getting in touch with my prospects. Highly recommend Jason if you are contemplating on bringing in someone to help your sales organization get better results."
"I had the amazing opportunity to learn from Jason during sales training at Gong. Not only did he provide our training class with incredible out-bounding skills, he was able to give out-bounding a humanized approach. I will take all of the skills Jason taught me throughout my entire sales career. Jason, thanks for all that you do! Super grateful to have learned from all of your experience."
"Had the opportunity to learn from Jason through multiple training sessions and he was nothing short of excellent. The knowledge Jason shared pertaining to my role has not only opened my mind and furthered my skills but already has showed immediate results. Jason by far has been one of the best trainers i've worked with to date!"
"During my time learning from Jason, he guided our ISR team from being in the midst of a re-org, to a place of confidence, intelligence and preparedness. Jason's ability to come to every session with relevant content, incorporate feedback from previous sessions, and integrate leadership's perspective was truly demonstrative of his expertise. Jason was a great example from beginning to end because he gave us valuable exposure and insight into workflows, listening skills, and outbound tactics. More specifically, applying what Jason shared was a breeze because of his easily digestible delivery, and he did a lot of the heavy lifting when it came to plugging in our product and objections to scripts, templates and exercises. I particularly liked that there was a blend of discussion to presentation in each session and he allowed a lot of space for practice. This made it easy to pinpoint and adjust what wasn't sounding good or where people got stuck as we moved through different topics. The materials I'm left with from Jason's time with us are the best in my artillery up until this point in my career. I highly recommend bringing Jason to your team to make an impact in your SDR/BDR org and beyond."
"I had the pleasure of learning from Jason during sales training at Gong during our transitions to ISRs. He gave me new perspectives when it comes to prospecting and how to approach frontline conversations, which will be so valuable to me moving forward in my career.
Jason is personable, empathetic, and always willing to give and receive constructive criticism which are admirable qualities in both a leader and master of his craft. Choosing him to help up-level and empower your sales team is a no-brainer."
"Jason worked with our ISR team during a time when the organization was making a large change. He was not only able to help us improve our prospecting and outbound efforts, but provided us with tangible takeaways we could use after every session and moving forward for the rest of our career.
Jason took the learning seriously but weaved in character and personality to make every session with him not only full of insights, but enjoyable, fun, and exciting. If you are trying to improve your communication and want to work with a forward thinker who can relate to people at all levels in your organization, Jason Bay is your person."
"Expert, Pioneer, and Relatable...Those are the three words I would describe Jason as after completing Outbound Squad training through my company. Jason was extremely personable and tailored his training uniquely for our company and the industries that we serve. The best part? I now have a custom 'sales playbook' that I can tangibly use every day."
"Jason's teachings are so incredibly helpful! It was a joy to learn his tips and tricks as it provided me ways to think more critically about our business and how we help people. The outbound playbook that we have to work off of now is extremely helpful whenever I hit a creative roadblock. It has helped me target my outreach to book more meetings. Very thankful for his help and I look forward to hopefully working together again soon!"
"I would 100% recommend Jason and his prospecting program! He gave our team so many helpful tips that made a difference for me immediately. Every session was so engaging and we all got the chance to practice, get feedback from Jason, and ask questions when they came about. Our team found his training over prospecting so helpful, we are also working with him to dive deeper into the discovery process, and I cannot wait to continue learning from him.
10/10 would recommend Jason and Outbound Squad.
10/10 would recommend Jason and Outbound Squad for a fresh take on"
"Finally!
There are so many sales "gurus" on Linkedin and other social media spaces that spout so many different things, or a re-iteration of the same thing.
Not Jason though. Here we have an affable sales coach that understands sales, the reps that work in the field, and the different positions of prospects we work with. The session with our team was fun, informative, engaging, and most importantly, it resonated.
Save your time sifting through all the different sales trainers out there and hire this guy!"
"We used Jason's Outbound Accelerator Program for our SDR's at Staffbase and I couldn't recommend Jason enough! The program was well thought out, tailored to our needs, and was very engaging and fun for our reps. His hands on coaching and enthusiastic and knowledgeable demeanour ensured our Sales Development Reps got the most out of the program. Would 100% recommend Jason and this program for anyone looking to reinforce outbound sales foundations in their company. Excellent experience overall!"
"Jason provided a fantastic outbound sales course that helped me significantly in my cold calls, and email tactics. He is a fantastic sales leader and I highly recommend his services to any other aspiring sales professional out there."
"Jason brings up-to-date industry knowledge and experience for every session. I would 100% recommend his program to any other sales orgs that are looking to level up their sales team.
The program was very organized and well thought out. It helped the team really understand our customers a lot more and brought industry specific examples. Jason was very engaging every session and the whole team could feel his energy. The training was very up-to-date, useful and had many immediate changes that could be implemented right after every session."
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