Marketing shouldn't write cold email sequences. Here's why...

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Marketing shouldn't write cold email sequences. Here's why...

👇

I said this before, and I'll say it again: I love my marketers out there. And I consider myself a marketer.

But marketers have to stop writing cold emails.

Whenever I see a poorly performing sequence—the first think I ask is who wrote them.

And almost always, the marketing or demand gen team owns the email copy.

Marketing is great at 1:many —

✅ Creating inbound interest through content
✅ Capturing interest and demand
✅ Creative differentiation and positioning in the marketplace

Marketing is not great at 1:1 —

⛔️ Cold email copy
⛔️ Cold call talk tracks
⛔️ Sales conversations

So, PLEASE PLEASE let sales own sales messaging. Anything outbound related should be owned by sales with the assistance of marketing.

The image below shows the difference between a marketing and sales written cold email.

Those marketing emails will get <1% reply rates. And the sales emails can get double-digit reply rates.

Take your pick.

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