Sure, cold email is hard right now

Sure, cold email is hard right now.

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But dude, we gotta stop playing the blame game.

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It's not because of poor deliverability rates. It's not because of spam filters. And it's not because people don't use email anymore.

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It's because your email probably sucks. You use copy/paste templates. Sending the same emails to multiple people with different jobs.

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And not personalizing.

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What do you expect to happen?

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Alright, rant over. Let's talk about what to do about it.

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Lesson today: Make sure your emails are "mobile ready."

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Lavender 💜 has some great data on cold emails:

- Prospects are 8x more likely to open emails on their phone

- Short and mobile-optimized emails see 83% more replies

- Emails under 50 words get 60% more replies than emails with 150+ words

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If your emails aren’t short and mobile-optimized, you will not likely get a response.

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- Word count: Keep emails under 75 words

- Mobile ready: Use short, 1-2 sentence paragraphs

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The basic formula looks like this:

✅ Reason: Why you’re reaching out to the prospect

✅ Problem: Speaks to the prospect’s potential problem(s)

✅ Social proof: References relevant work with similar companies

✅ Call-To-Action (CTA): Speaks to prospect’s priorities and problems

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Example #1: A company that sells electronic document capture software to clinical operations leaders

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Subject line variations:

- FAPI

- Startup timelines

- FDA approval

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Hi Frank,

Reason 👉 Saw that you just got FDA approval to proceed with the Fibroblast Activation Protein Inhibitor (FAPI) clinical trial.

Problem 👉 As you launch this trial, we usually hear that manual paper systems and Excel databases create extra work that could delay startup dates.

Social Proof 👉 We’re helping operations leaders capture trial data more easily to shorten startup timelines to under 4 weeks.

CTA 👉 Worth a quick chat?

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Jason

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Example #2: A company that sells software to help contact centers reduce incoming calls

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Subject: Interconnection cost reduction

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Reason 👉 Saw the announcement of the interconnection cost reduction initiative, Anne.

Problem 👉 Usually, that means there’s a focus on reducing incoming support calls and pushing customers to self-serve. Support leaders oftentimes run into challenges knowing which digital investments are actually deflecting calls.

Social Proof 👉 We helped Constellation dramatically reduce cost to serve by finding the sources of increased call volumes.

CTA 👉 Can I share those insights with you?

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You can't get away with mediocre cold emails anymore.

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Tighten up your message. Optimize for mobile. And invest more time to improve your copywriting skills.

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