New year, new you, new territory

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

New year, new you, new territory.

Here's how to avoid wasting time on bad-fit accounts, and work your territory like a pro:

⛔️ Bad strategy: Work account list from top to bottom
✅ Good strategy: Cherry-pick the top 20%

The 80/20 rule is your best friend if you want a quick start to the new year.

1/ Start by analyzing every deal you worked in the last 6 months:

↳ What were the top two industries where you won the most?
↳ For the closed/won deals, what personas were the first meeting with?
↳ For the closed/lost deals, what made them a bad fit?
↳ What size were the companies?
↳ Were there patterns in specific department headcount or growth?
↳ What triggers did they have in common?

Bonus: Drop these findings into ChatGPT to find more patterns

2/ Make a list of closed/lost deals to re-approach:

↳ Timing was bad
↳ Contract renewal dates are coming up
↳ Missing features or capabilities
↳ Didn’t get access to power
↳ Lost to a competitor
↳ Lost to no-decision

3/ Add your accounts into Sales Navigator, and run these searches:

↳ Accounts with prospects who are past employees of current clients
↳ Accounts within industries where you have the most success stories
↳ Accounts with newly hired executives that match your personas
↳ Accounts with good emails/phone numbers of your ideal personas
↳ Accounts with ideal triggers (hiring, etc.)
↳ Accounts where you have intro opportunities through teamlink
↳ Accounts where your leadership has connections
↳ Accounts where you have 1st-degree connections
↳ Accounts with contacts in your local geography
↳ Contacts who follow your company on LinkedIn
↳ Contacts you’ve had past interactions with on LinkedIn
↳ Contacts who are newly promoted into a leadership position

Approaching new accounts is about going narrow and deep—not wide and shallow.

You can do a lot of this with ChatGPT

What would you add to the list?

Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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