Cold email isn't harder because of spam filters

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Cold email isn't harder because of spam filters.

And cold calling isn't harder because prospects don't pick up their phone.

You don't have a strong Reason To Meet (RTM)—because you didn't need one when buyers were buying like crazy from 2009-2022.

Let me prove it to you.


⛔️ Self-Centered Asks

Does any of this sound familiar in your outbound outreach?

"I'd like to introduce you to [your company]."

"Is there a reason you haven't looked into us in the past?"

"If nothing else, you'll have us in your back pocket during budgeting season."

"Let's meet so at the least you know what options are out there."

"Do a quick demo with us so you can re-evaluate when you're current contract's up."

Your buyer doesn't respond to these because there's nothing in it for them. Nothing unless they're literally in shopping mode.

Sorry, but you...are not the prize.


✅ Upgrade the Offer

You have to rethink what you're giving the buyer in return for their time.

Ideally, you teach the buyer about their problem. Or a problem their peers share. You GIVE them something.

Here are some ideas:

1) Experience the brand: If the account sells B2C, experience their buying process
2) Create a competitive analysis report
3) Share industry trends (they have to be non-obvious)
4) Share how you're helping their peers
5) Do a free analysis (website audit, etc)
6) Teach an approach they haven't thought about
7) Give something free to their team (credits, trial, etc.)

You need to give them something to show you're worth spending time with.


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Agree or disagree?

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Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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