The best AEs use this simple cold-calling hack

The best AEs use this simple cold-calling hack

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✅ Use what prospects share in sales calls as the opener for your next cold call

This is as agile as it gets. Take, word for word, the language your prospects are using to describe their problems.

And drop that right into your outbound phone calls (emails too).

Here's an example:

Let's say you're selling cybersecurity. The last two vulnerability leaders you ran a sales call with shared something like this:

"Our biggest challenge is that there isn't clear ownership of what to do or how to handle findings. We don’t know who the point of contact is for assets and applications.”

That's the PERFECT language to drop into emails or outbound phone calls.

It could sound something like this:

Prospect: "Yeah go ahead, you've got 30 seconds. What are you calling about?"

Rep: "Great, thank you. I'm reaching out because the last two vulnerability leaders I've spoken with at companies like A & B are sharing a common challenge. There isn't clear ownership of what to do or how to handle findings. There isn't a scalable system set up to route to the right point of contact based on who owns the asset or application. I'm curious, how does that resonate for you at ABC COMPANY?"

~~~

The best language for your outbound messaging is sitting right in the sales calls you run every week.

Bring snippets from those conversations into your next cold calls and you'll see much better success.

AEs, when you hear nuggets in sales calls—share that snippet with your SDRs. They'll love you for it (and will book a sh*t more meetings for you).

Kyle Nelson from Varicent shared this tip in our most recent episode of PipeGen live.

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