The outbound motion is NOT different for SDRs and AEs...and it just isn't

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The outbound motion is NOT different for SDRs and AEs...and it just isn't.

I know we like to pretend it is. That AEs somehow need to be more strategic when they outbound.

But it's MUCH more similar than it is different.

✅ What's the same

- Prioritizing accounts & contacts

- Research

- Executing sequences

- Making calls

- Handling objections

- Sending emails

- Sending social touches

- Following up

⛔️ What's different

Time management...how you work outbound into your week is obviously much different than as an SDR. You're spending the majority of your time (hopefully) selling.

~~~

The hardest part of outbound for AEs is just getting them to do it. And they'll make all kinds of excuses not to...

"I'm too busy working deals..."

"That's not my job..."

"I have a much more strategic approach..."

As a sales leader, don't accept those excuses. There's no substitute for dedicated time blocking and putting. In. The. Activity.

I love my AEs out there...and many of you get it.

Am I crazy here?

Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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