AI is better than you at writing cold emails

AI is better than you at writing cold emails.

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It just is.

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The problem? You're not feeding AI great intel to write the email with.

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Here's how to write a fully customized, reply-worthy email in minutes:

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⚠️ Pro tips before getting started

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- ChatGPT is my go-to LLM (Microsoft Copilot is the worst)

- Start a separate chat for each account, that way all the info is threaded in one place

- If you don't like what you're getting, tell that to the AI (but be nice 😂)

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✅ Step 1: Download the Reason To Meet guide

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This will help you leverage AI to build the account plan. It's the first, and most important step to make sure the email gets customized.

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Access the AI prompts from my LinkedIn post here.

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✅ Step 2: Use the starter prompt below

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Can you craft a cold email for me?

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The email should follow this format:

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Subject line: 5 words or less. Something specific that would look like an internal email by calling out an initiative that you found in your research from before.

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First line: The reason or observation. This should be a line that directly calls out something from the research you found that's a problem we can help with.

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Second line: The problem. This should call out, in-depth, one of the problems this creates for the individual prospect in their role and for the business itself. Use the most prominent problem you found.

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Third line: Social proof & value prop. This should call out a similar customer we've helped and the outcome they achieved.

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Last line: Call to action. This should include a closed-ended, interest-based call to action to gauge their interest.

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The email should be:

- 80 words or less

- Single sentence paragraphs

- Written using the customer's language

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Here’s an example of an email following this format:

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Subject: FAPI approval

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Hi David,

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Saw that you just got FDA approval to proceed with the Fibroblast Activation Protein Inhibitor (FAPI) clinical trial.

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As you launch this trial, we usually hear that manual paper systems and Excel databases create extra work that could delay startup dates.

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We’re helping operations leaders capture trial data more easily to shorten startup timelines to under 4 weeks.

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Worth a quick chat?

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Jason

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Can you help me write an email following these guidelines to [specific prospect’s name, title, company]?

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✅ Step 3: Edit the email

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Odds are that this email isn't ready to send quite yet. It might be missing key elements or need some polish.

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Tell the AI to do just that.

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~~~

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If you're not writing cold emails with AI, you are massively behind.