You can argue with me all day on AI

You can argue with me all day on AI:

‍

"AI will never write better cold emails than me."

‍

"AI didn't give me anything I couldn't find on my own."

‍

"Humans for the win!"

‍

We work with some of the fastest-growing sales teams in SaaS.

‍

AI is writing better emails, doing better research, etc than 90%+ of their reps.

‍

AI is better than most reps at just about everything besides hopping on a sales call.

‍

It just is. And we see it every day at Outbound Squad.

‍

As a sales org, you're in one of two camps:

‍

⛔️ - "Reps should figure this AI thing out on their own and pay for access out of pocket."

🟢 - "Reps are fully enabled and given access to the best AI tools on the planet."

‍

The best CROs and senior sales leaders make AI mandatory.

‍

✅ The MINIMUM every team should be doing with AI yesterday

‍

Get every rep up and running with ChatGPT (my favorite), Perplexity, or Google Gemini.

‍

Sign every rep up for PAID accounts. Don't be cheap.

‍

And avoid Microsoft CoPilot at all costs.

‍

At a minimum, your reps should be trained on how to use AI for:

‍

→ Persona-based messaging refinement/creation

→ Finding new messaging ideas

→ Account planning

→ Email writing/editing

→ Sales call summaries for follow-up emails

→ Competitor research

→ Cold call & sales call role playing

→ Negotiation prep

etc.

‍

This is a BARE MINIMUM. You are falling way behind if your entire sales org can't do the basics with AI.

‍

✅ What the most advanced teams are doing

‍

Now it's less about the rep.

‍

As an org, you need to take work OFF of the rep's plate.

‍

RevOps should be using AI to:

‍

→ Remove list building/scraping from every rep's workload

→ Append additional data/triggers/signals to accounts/contacts

→ Automatically run account research on every account and embed directly into CRM

→ Suggest contacts to engage

→ Suggest emails to send

→ Automatically summarize every recorded call in CRM

→ Identify prospect's top 3-5 competitors and gaps

→ Prep negotiation gives/gets

→ Anticipate gaps in deals

‍

Big or small, you should have AI expertise at your disposal. Large orgs should have an internal AI team of experts to help with all of this. Small orgs, you need to outsource this to consultants and coaches.

‍

~~~~

‍

Agree or disagree with my take?

‍