5 ways to instantly upgrade your cold calls (backed by science)

5 ways to instantly upgrade your cold calls (backed by science)

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✅ 1) Leave voicemails

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Important to know:

- VMs are transcribed live on iPhones, and prospects can pick up mid-voicemail (happened to me earlier this week)

- VMs have a 90%+ open rate

- Leaving voicemails increases future pick-up rates by 25.8%*

- Leaving voicemails doubles cold email reply rates**

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You need to leave voicemails.

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Pro tip: Don't ask for a call back; point the prospect back to your email (and tell them the subject line)

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✅ 2) Stop talking product

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4.6% = Baseline success rate for a cold call

16% = Success rate when using problem-based language**

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The stats don't lie y'all.

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Your prospects give ZERO sh*ts about your product, solution, etc

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Pro tip: Use customer voice instead

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"I was just talking to an HR leader who shared their top two challenges were..."

vs.

"Our global people platform is used by thousands of companies across the world..."

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✅ 3) Triple confirm

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56.9% = Baseline show rate to meetings set from cold calls**

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72.5% = Golden standard for show rate

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So you did the hardest part...setting the meeting! Congrats.

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Now make sure they show up:

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A) Ask the prospect to accept the calendar invite LIVE on the call. Most invites don't hit the calendar, they just sit in their inbox until they hit accept.

B) Confirm the agenda & hype up the meeting

C) Give them a heads up on the confirmation email heading their way

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✅ 4) Optimize call blocks

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Pick-up rates can fluctuate by as much as 5.4-13.3%.

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Same company. Similar prospect list. Totally different pick-up rates.

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A few pro tips:

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A) Optimize call times. Pull dialer reports to find when pick-up rates are the highest. Don't have this data? Prioritize 8-10am and 4-6pm local time for the prospect***

B) Check phone numbers for spam and change if needed

C) Change up your phone number once per week

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✅ 5) Double/triple touches

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Contact rates increase by 3.1x**** when you prospect in combinations. Tony J. Hughes calls this "Combo Prospecting."

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Never send a naked outbound touch. Never send an email without calling. Never call without sending a LI message.

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The key: Make a LOT of noise (2-3 touches at once), then stay quiet for a few days.

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~~~~

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What'd I miss?

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Sources:

*Orum 🥇

**Gong & 30 Minutes to President's Club

***InsideSales

****Salesloft

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