What’s a Rich Text element?
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
AI agents are going to ruin MQLs.
I'm calling it now.
Several enterprise orgs (selling deals $100k-$1M) have walked us through their plan to completely hand off their inbound MQLs to AI agents.
- Technical buyers
- Large enterprise accounts
How I define inbound: a buyer who has opted in to marketing communications but has not filled out a demo request.
Sure, this can work with SMB. But not with sophisticated enterprise buyers.
⛔️ Big mistake #1: Not involving reps
At no point do they plan to involve a sales rep. No human that can add true strategic value via phone, email, video, social, in-person, etc.
⛔️ Big mistake #2: Not involving sales
RevOps is managing these AI agents in several of the orgs we work with.
This is a HUGE mistake. I love my RevOps folks out there.
But you're not selling. You're not talking to customers.
Converting leads into qualified meetings is not your specialty.
~~~
All in all, this is going to amount to 1) a ton of chatbot spamming with buyers and 2) a ton of unhelpful interactions that send buyers to a competitor.
I predict we'll see a much lower MQL conversion rate without human intervention.
Agree or disagree?
.svg)
.png)