AI is going to destroy traditional outbound

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

AI is going to destroy traditional outbound.

Give it a year. Maybe two.

Buyers will be inundated with "slightly" above average, fully automated emails. Will they be better than they were getting 1-2 years ago?

Sure.

But noise is noise. Doesn't matter how relevant it is.

So, what's this mean for pipeline generation?

Two things:

✅ 1) Reps, leaders, and RevOps need to master AI

Every rep's workflow should get a significant overhaul. And AI should "eat complexity" in every task outside of live interactions with prospecting customers.

→ Persona-based messaging refinement/creation

→ Finding new messaging ideas

→ Account planning

→ Email writing/editing

→ Sales call summaries for follow-up emails

→ Competitor research

→ Cold call & sales call role playing

→ Negotiation prep

etc.

✅ 2) Level up the offer

It's the "what are you giving me for my time?" question you must answer for every buyer you outbound to.

A free demo so the prospect will "know what's out there" ain't cuttin' it.

Here are _________ ideas (that are proven to work) to make taking a meeting with you more enticing

👇

Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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