Remember this old (dare I say cheesy) video prospecting play?

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Remember this old (dare I say cheesy) video prospecting play?

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You could:

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1) Use this GIF in a bump email

2) Write the prospect's name on the whiteboard to get them to watch the video

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And book a ton of meetings.

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These don't work the same way they did 2-3 years ago.

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Video isn't as novel. And email spam filters significantly reduce deliverability when you drop multimedia like this into emails.

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But that doesn't mean you should sleep on video.

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Here are three techniques we're seeing work well with video right now to stand out:

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✅ Show the problem

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If you can see the problem, show the prospect. Use video to enhance the message.

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Example: You sell a solution that helps with digital experience. You find a problem on their website, in their chatbot, with their customer experience, etc.

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Record a video and show them the problem.

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✅ Prioritize LinkedIn

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Email deliverability might be at an all-time low. But LinkedIn has 100% deliverability. If you send a video in a LinkedIn DM, it will always be delivered.

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Connect with prospects on LinkedIn and share videos in the DMs.

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✅ Make it organic

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Darren McKee is a master at this. Record a video of you walking around outside. Or sitting in your home office (but do it from your cell phone). Do anything you can to be organic and off the cuff.

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How are you leveraging video to land meetings right now?

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