Feedback from our CRO client: "Thank you for being the only vendor that holds us accountable."

Feedback from our CRO client: "Thank you for being the only vendor that holds us accountable."

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Amanda Long got the best feedback you could get from a client.

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She had to lean in to make sure leaders were showing up and doing the work.

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Look, outbound pipegen is a f*cking commitment.

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Especially if you're shifting the business from inbound to outbound-led. It's no easy feat. In fact, it's one of the hardest things a sales org can do, and the failure rate is high.

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You can't just talk about outbound. Run a few enablement sessions. Then measure the results in a quarter.

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To make outbound work, you need:

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✅ Commitment from senior leaders to PARTICIPATE

✅ Buy-in from front-line managers

✅ A common methodology for everyone to follow

✅ Clear disqualification criteria to avoid wasting time on poor-fit accounts

✅ A world-class offer that makes taking a meeting with you a no-brainer

✅ Problem-centric messaging that provokes buyers into taking action

✅ Great data: accurate phone numbers and emails

✅ Reps who are properly trained and up-skilled

✅ Managers who know how to and are committed to reinforcement

✅ Sales math that calculates activity down the day to hit pipegen targets

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Oh, and the phone is the biggest missed opportunity out there. AI can't do it for you.

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It takes a village to make outbound work.

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But it's far from dead.