Here’s what is NOT great about all the hype around buyer intent data…

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Here’s what is NOT great about all the hype around buyer intent data…

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They only help you find the 5% of buyers in-market, actively looking for solutions like yours.

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They don’t help you get in front of the other 95%.

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And that’s fundamentally why outbound is so broken right now. It was relatively easy not too long ago to mass blast your entire target market and get lucky engaging active buyers.

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Now everyone is competing for the same 5% of buyers actively buying solutions.

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But there’s another 95% of buyers out there who want to fix problems your solution could help with.

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What do they respond to?

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⛔️ Asks

Can I show you a demo?

Have time this Friday for a quick chat?

Interested in checking it out?

Can I share how we’re helping XYZ Competitor?

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Using these types of asks reduces reply rates by up to 44% (our study with Gong & 30 Minutes to President's Club of 85M+ cold emails)

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✅ Offers

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These are clear gives. They make meeting with you valuable, even if the buyer chooses not to engage in a full-on buying process with you.

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Offers increase reply rates by up to 28% (same Gong study).

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Here’s an example a client of ours used with massive success…

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- Who they sell to: apparel/ecomm like Patagonia, The North Face, etc

- Their solution: Helps improve customer support to drive more sales

- Offer: they mystery shopped 300+ ecomm brands and compared typical response times, hours, channels, etc

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Here's an example of how they'd open a call:

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"Hi Shelly, it's Jason. I'm calling because we mystery shopped Columbia's response times via chat compared to Patagonia and the North Face. It took 3x longer to get a response. Do you have a minute for me to share more about why I'm calling you specifically?"

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It was always followed by a visceral response from the buyer, "WAIT. What? Who are you calling with again?"

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Game on.

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They leveraged this offer with a TON of success.

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~~~

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I'm sharing this strategy and more later today in a free training with ZoomInfo.

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Join us here.

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You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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