AI agents will be a net-negative on the buying experience

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

AI agents will be a net-negative on the buying experience. I'm calling it now.

Exactly like sequences:

- mid 2010s: "Holy sh*t an email from a stranger! This email had my name and company name in it!"

- late 2010s: "Half my inbox is filled with spammy sales emails"

- Today: "I never respond to sales emails"

AI agents will follow a similar, but accelerated journey:

- 2026: "Holy sh*t! I didn't have to interact with a rep. Awesome!"

- 2027: "I can't visit a website without getting spammed by AI."

- 2028: "Can I just talk to a human already?"

To be clear, AI agents will do wonders for existing clients. You'll be able to customize the platform without help, get answers to questions immediately, reduce manual work, etc.

But these AI agents ain't making the buyer process better for any serious B2B purchase in the mid-market or enterprise.

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Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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