You can't say cold email is dead if your team's emails look like this

You can't say cold email is dead if your team's emails look like this.

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Yes, that's a first touch cold email from a billion dollar company.

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Sales is harder right now than it was from 2009-2022.

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The American economy had the longest bull run in history during that time. Buyers had more money, bought fast, and buying groups were smaller.

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It's just not that way in 2026. It isn't.

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Most orgs are starving for pipeline right now. And it's because their reps send stuff that looks like this.

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- They mass blast emails and spam call with dialers.

- They don't know how to talk about anything but their product

- They spend all day digging up contact info and reaching out bad-fit accounts

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And you know what? It's not completely the rep's fault.

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It's the org's responsibility to provide a winning strategy, enablement, tools, coaching, and accountability.

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If you want this sh*t to stop—you, as an org, need to change.

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You need a common outbound methodology the entire GTM org can adopt.

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You need to provide regular up-skilling and enablement.

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You need to invest in leveling up your managers.

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Bottom line: you need to give "opening" deals the same level of energy, effort, and attention as "closing" deals.

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I'm running a cold email masterclass with 30 Minutes to President's Club on 4/16.

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Register here to join me.