Look, you ain't booking a meeting with 3 emails and a LinkedIn connection request

Look, you ain't booking a meeting with 3 emails and a LinkedIn connection request.

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Multi-channel has been PREACHED for the last 6-7 years.

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But so few reps actually follow this in practice.

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Especially you, AEs (not to pick on you, of course).

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✅ Here are the basics

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1) Multi-day. Must run for at least three weeks.

2) Multi-touch. 12-15 total touches (6 emails, 6 calls, and 3 social)

3) Multi-channel. Response rates increase by 3.24x when you combine email + phone + voicemail + social (Gong).

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Then layer in these techniques:

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✅ Point voicemails to emails.

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Contact rates increase by 25.8% when you leave a voicemail (Orum 🥇). Asking for a callback is harder for the prospect than asking them to look at your email.

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Leave voicemails with a call-to-action similar to this: "...I'm going to send you an email here in a minute with the subject line 'Hi David, just left a voicemail.' This is Jason with Outbound Squad."

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✅ Double and triple tap.

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Mix multiple channels together in unison when possible. Call, leave a voicemail, and then send your email. Or queue up your emails in advance to go out during your call block. The goal is to stand out to your prospect.

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This technique increases contact rates by 3.1x (Salesloft)

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✅ Follow the engagement.

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Focus the majority of your “personalized effort” on prospects opening and engaging with your emails.

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✅ Bump emails.

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Leverage the “any thoughts?” or variations to bump the first email of your sequence.

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Breakup emails increase reply rates by 89% (Gong)

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✅ Optimize the days/times of your emails and calls.

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Look through your sales engagement platform’s data to call when pick-up rates are the highest and to email when open/reply rates are the highest.

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~~~

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Outbound is WAY hard already. Don't make it harder for yourself by not being persistent.

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P.S. Our cold email course with 30 Minutes to President's Club is LIVE. This is the most actionable course out there on how to use cold email to land high-quality meetings.

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This week only, we’re offering $50 off the course to celebrate launch week.

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Grab the course here: https://www.30mpc.com/course/cold-email-course

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