← All episodes
January 18, 2022

Podcast 175: Unorthodox lead generation with AJ Cassata

Podcast 175: Unorthodox lead generation with AJ Cassata

Show notes

AJ Cassata is a Founder & Director of Sales Training at Revenue Boost. In this episode, AJ shares his journey in B2B sales and becoming the founder of Revenue Boost. We talk unorthodox ways he's helping his clients land meetings and review an email with a 20%+ reply rate.

Connect with AJ on LinkedIn here. Join AJ's Facebook community here and work with AJ here.

Resources mentioned in the episode:

Here are three more ways to get help with your prospecting:

  • Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
  • Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
  • Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.
← Back to all episodes
Next Steps

Ready to build pipeline like Shopify, iHeartMedia, Rippling, and more?

Our clients increase qualified pipeline by 20% or more within 90 days. The next step is a 30-minute call with our CEO, Jason Bay, to learn about your situation and see if we're a fit.

Book a Call
Jason Bay
Jason Bay
CEO, Outbound Squad