Did a 3v3 cold calling competition with the 30 Minutes to President's Club crew

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Did a 3v3 cold calling competition with the 30 Minutes to President's Club crew

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Armand Farrokh

Nick Cegelski

Makenna Turner

Derek Yoder

Alex Murphy

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Here's how I set more meetings than anyone in the room (that's right)

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✅ 1) Relevance

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If it's an MQL, make a quick mention of the prospect's activity. Remember, this is a reason for YOU to call, it's not the reason the BUYER will take a meeting.

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This sounds like:

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- "You've been downloading our guides..."

- "You attended a webinar on...

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✅ 2) Reverse Pitch vs. Product Pitch

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Gong data shows that problem-based language books 3x more meetings than buzzwords and product-centric language.

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This: "I'm calling because we sell bootcamp programs to help reps make better cold calls, send better cold emails, etc.

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Doesn't land as well as: "I'm calling because every sales leader I speak with wants AEs to self-source more pipeline. But outbound feels like a different sport right now. What worked a year or two ago isn't working right now. How does that compare to your world?"

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✅ 3) Make an offer

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Gong data shows that offers increase cold email reply rates by 28%. I don't have the same data for cold calls, but my first-hand experience shows something very similar.

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You need to tell the buyer how they will benefit from spending time with you. And it has to be more than "seeing that's out there when budget frees up."

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This sounds like: "I'm going to set you up with McKenna on our team. She can share how the dozens of sales leaders she speaks with every week are doing outbound right now. If nothing else, you'll walk away with insights to bring back to your team."

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~~~

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Watch the rest of the cold calling competition here.

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Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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