Hot take: Sales training is overrated

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Hot take: Sales training is overrated

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Training IS NOT the end destination.

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I know, it's ironic coming from the owner of a sales training firm.

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But training is only a small part of creating fundamental behavioral change that will drive positive movement in the metric(s) that matter most.

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Here's how Jonas Master, VP of Sales Enablement at Rippling, approaches this:

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✅ Optimize for the outcome, not the training

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What are you trying to accomplish? And what is everything you can do to drive the outcome WITHOUT training?

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Simplifying workflows

Coaching managers to reinforce

Spotlighting more of what's working for reps

Setting up better reporting and dashboards

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✅ Pick ONE golden metric

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Don't run training for the sake of training. Pick ONE golden metric you can measure with certainty to know the impact.

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✅ Leverage front-line managers

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Everything lives and dies here. If your managers cannot carry on the change, reinforce it with reps, and be totally bought in—your training will not stick.

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Focus on the managers.

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~~~

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I couldn't agree more with Jonas. At Outbound Squad, we lean heavily on getting manager buy-in and making sure they're equipped to reinforce what we teach their reps.

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Then we make it super easy to take action on.

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Training's the easy part. Get buy-in from front-line leaders first and make sure there's a solid plan in place for long tail reinforcement.

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Catch the full episode with Jonas Master here.

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