I made one hour of cold calls last week, here's what happened

I made one hour of cold calls last week, here's what happened:

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👇

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First, before you call me out...No, these were not prospects who already knew about Outbound Squad. None of them were 1st degree connections.

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- 30 calls

- 9 connects (30% connect rate)

- 1 booked meeting (11.1% conversion rate)

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Frankly, I was pretty hard on myself for not getting at least one more meeting.

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These were TOUGH calls. All VPs and C-levels with hundreds/thousands of reps.

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What I learned:

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✅ Context-driven PBOs work better

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They just do. I got zero bites using a permission-based opener that was generic like:

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"Hi Dave, it's Jason. I know I'm catching you out of the blue. Have a min to hear why I'm calling and you can let me know if you'd like to hang up?"

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Two execs straight up hung up on me.

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Here's what worked better...I riffed on a variation of a few PBOs we normally teach:

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[context] + [social proof] + [problem]

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I added the problem part in, and it worked much better for getting past the first 45 seconds.

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Here's what that sounded like:

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"Hi Katie, was reaching out about the AEs you're hiring and the self-sourcing they're being asked to do. It's Jason over at Outbound Squad, sales teams at Shopify, Rippling, and Gong use our help get AEs self-sourcing pipeline to reduce reliance on marketing and SDRs. Do you have a minute to hear why I'm reaching out to you specifically?"

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It's a bit longer upfront, but the extra context prevents a ton of objections. Give it a try.

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✅ TitanX is the real deal

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They hooked me up with about 200 leads to call.

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A 30% connect rate was absolutely WILD. Candidly, I wanted more of a break between calls 😂

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I'm not sure how you can be productive cold calling without something like TitanX (this is not a sponsored post).

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✅ Cold calls are more fun in person with a group

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They just are. This call block was me sitting in front of a camera, and four people watching the entire team (content coming soon).

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Contrast that to the next day, when I was making cold calls in a tiny room with Nick Cegelski, Armand Farrokh, Makenna Turner, Alex Murphy, and Derek Yoder.

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The energy was out the roof and we set a sh*t ton of meetings.

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~~~

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More coming from my collab with 30 Minutes to President's Club soon.

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