Serious question: Is AI actually moving the needle for anyone?

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Serious question: Is AI actually moving the needle for anyone?

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Sure, it's cool. It's a massive time saver when used correctly.

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But are you seeing a measurable increase in effectiveness? No, not efficiency. I know it's helping reps send more emails, make more calls, etc.

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Are they landing more qualified meetings? Creating more opps? Closing more revenue?

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I'm not seeing that with most of our clients.

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My argument is that the best implementation for AI isn't at the rep level.

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It's at the org level

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Here's what I mean...

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⛔️ Implementing new tools for reps is hard

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1. There's a learning curve

2. Adoption decreases over time

3. It's another tool that takes away from selling time

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Bottom line: anything implemented at the rep level requires a massive amount of change management and support.

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✅ Org-level use cases are hands-off for the reps

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This is the stuff that helps reps, but operates behind the scenes.

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Examples:

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- Account plans: Automation that drops detailed account plans automatically into SFDC

- Relevance: Automation that drops similar clients, case studies, geographic info, etc. right into SFDC

- Prioritization: Automation that prioritizes the top accounts for reps to focus on RIGHT NOW

- Contact info: Automation that pulls accurate phone/email data for every contact within the account

- Sales follow-up: Automation that creates follow-up emails, business cases, proposals, etc. for the rep by scraping call transcripts

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These are all massive time-savers for the reps. And they require NONE of their time.

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~~~

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The best time you can spend with reps is on the soft skills around live and a-sync conversations with customers. Those cannot be replaced by AI. And they don't require reps to learn new tools.

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The future of AI isn't an "Iron Man suit." It's a team of "research and exec assistants" they never have to interact with.

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I'm talking about this and more on the future of Outbound on 11/6 with ‍Scott Leese and Neil Weitzman.

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Register here.

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Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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