I've never met a world-class SDR who wanted to be a career SDR

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I've never met a world-class SDR who wanted to be a career SDR.

It's extremely rare.

This is a big problem because SDRs aren't being promoted fast enough right now.

⛔️ The SDR Promise of forever ago to 2022

  • Pay your dues and grind it out for a year
  • We'll promote you to AE in 12 months or less
  • The best SDRs became AEs in as little as 8 months

⛔️ The reality in 2024

Most sales orgs aren't growing as fast as they were in 2022. There aren't enough AE spots available to promote deserving SDRs in 12-18 months.

Many reps have been SDRs going on 3 years or more.

So why's this a problem?

You're losing talented SDRs because career progression is limited at your company.

Here are a few ways the best sales orgs keep talented SDRs around:

✅ "Belt system"

Create tiers of SDRs. SDR 1, SDR 2, SDR 3, etc.

Each tier comes with an upgrade in pay, responsibility, career development, and title.

The key is building a formal program that helps with this. A part of that program is "Preparing to become an AE."

Gives reps a progression leader to level up over a few year period.

✅ Find another home

Great sales orgs always find a place for great talent. Even if that isn't to be an Account Executive.

Put reps in sales enablement, customer success, account management, etc

✅ Promote to leadership

If the rep exhibits future leadership material, make them a team lead. Give them a small team and half the quota.

✅ Create an ISR (inside sales rep) model

An old trend that's coming back with many orgs. This works well if your only sales motion is enterprise.

The ISR is responsible for breaking into net-new accounts and works smaller deals (less than $50k). They close pilots, trials, etc.

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How else does your org keep talented SDRs around when AE promotions aren't available?

Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
Book a Call
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