The future for cold calling as we know it today is bleak...it just is

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The future for cold calling as we know it today is bleak...it just is.

⛔️ 88% of America is on the do-not-call list

⛔️ Dialers are a short-term fix and kill connect rates

⛔️ Who do you know that picks up their phone?

The PHONE, however, is not dying. It's more alive than ever.

Connect rates will continue going down.

✅ The future for cold calling isn't landing meetings from live connects

This doesn't mean the phone is dead, but you'll have to:

1) Master voicemails

They increase your email reply rate by 2-3x when you point prospects to your emails

2) Engage with AI gatekeepers

You'll need to be world-class at the "5-second reason for my call."

Don't do this: "Jason with Outbound Squad."

Do this instead: Jason + [Super Specific Problem/Context]

Cybersecurity example: "Jason, new Dallas plant cyber exposure"

HR example: "Jason, hiring compliance in France & Spain"

Ecomm example: "Jason, Patognia cart abandonment"

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You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
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