The future of cold calling is bleak

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The future of cold calling is bleak.

It's not going to get any better than the present state:

- 5.4% connect rate

- 4.6% meeting set rate on live convos

- 88% of America on the Do Not Call List

We've found a few short-term fixes for now...most notably:

Dialers (fix with volume)

Verified phone numbers (fix with quality e.g. TitanX)

But I predict the future of cold calling is voicemail and AI gatekeepers. In a few years, it won't be typical for reps to book live meetings over the phone.

You'll have to be excellent at leaving voicemails (which can 2-3x your email reply rate, Gong).

And leaving super crispy messages with AI gatekeepers.

The phone certainly won't be dead, but how we use it to book meetings will certainly change.

What's your take?

Check out the rest of my interview with Mark Hunter here

Look for "Fixing the Broken Math of Outbound Sales"

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