70%+ of cold email replies happen AFTER the 1st email

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

70%+ of cold email replies happen AFTER the 1st email.

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Here's how reps at our best clients "bump" their first emails.

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We studied 85M+ plus cold emails with Gong and 30 Minutes to President's Club:

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- Bump emails with 1-2 sentences have 2x the reply rate of 3-5 sentences

- Breakup emails increase reply rates by 89%

- "Thoughts" bump emails still work

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Here are 5 bump email frameworks you can start using to double your email reply rates:

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✅ 1) The “CTA Bump”

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This one’s simple. Send a 1-sentence follow-up email with a variation of the CTA.

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Examples:

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Does this align with your 2025 priorities?

Any chance this is top of mind for you?

Can I get a shot to share how this could help?

Interested in chatting further?

Worth a quick chat?

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✅ 2) The “Any Thoughts? Bump”

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Use a variation of “any thoughts” to bump the previous email.

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Examples:

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Any thoughts?

Dave, any thoughts?

Any thoughts on the cart audit?

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✅ 3) The “Value Bump.”

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Drop a valuable piece of content. It’s gotta be good.

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Example:

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Here’s how HR leaders are hiring international without the busy work.

We just ran a fireside chat with Nick Cegelski on Cold Calling and how to grow a sick mustache. Check it out here.

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✅ 4) The “Case Study Bump.”

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Share a relevant case study. Gong's data shows this can decrease reply rates.

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However, in practice, we see this work well IF the case study is a closely matching company.

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And the case study tells a great story. Use your best judgment on this one.

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Example:

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Here’s how Costco reduced alerts by half.

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✅ 5) The “Calendar Bump.”

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Simply share days/times that you can meet.

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Example:

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Any chance you’re free Wednesday at 1pm or 2pm PT to hear more?

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~~~~

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I'm sharing 10 more cold email strategies to help you double reply rates later this afternoon.

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Join me and the 30 Minutes to President's Club crew later today at 12pm PT.

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Register here: https://hubs.li/Q03ssTfY0

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Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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