Some wild insights on exactly what's working for cold email in 2025

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

I partnered with Gong and 30 Minutes to President's Club to analyze 85M cold emails in a 4-part Gong Labs series

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Some wild insights in here on exactly what's working for cold email in 2025.

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Links below to the articles.

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βœ… Part 1: Does cold email even work anymore?

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Read here.

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βœ… Part 2: The data-backed cold email formula (the exact words and length)

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Read here.

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βœ… Part 3: 4 data-backed subject lines to increase your cold email open rate

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Read here.

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βœ… Part 4: The data-backed blueprint for multi-touch prospecting

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Read here.

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And last but not least, you can get the full breakdown of every data point here.

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Tag someone you know who would love to get their hands on this.

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