Another crazy insight from our study of 85M+ cold emails with Gong and 30 Minutes to President's Club

Another crazy insight from our study of 85M+ cold emails with Gong and 30 Minutes to President's Club.

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- Lower-case subject lines work the best

- Followed by title case (capitalizing the first letter of every word).

- Lastly, sentence case (capitalizing the first word).

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The goal, as Will Allred likes to say, is "internal camouflage"

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Lowercase subject lines look more like an email you'd get from someone you know.

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In the examples below, I use three buyer types for the examples below in this order:

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- EdTech: Director of Curriculum & Instruction

- Manufacturing: VP of Operations

- Healthcare: Head of Clinical Operations

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Here are 7 cold email subject line formulas to drive 40%+ open rates:

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✅ 1. Pervasive problems.

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Identify specific issues on their website or in their tech stack. You can also focus on macro problems that almost everyone is experiencing.

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unfinished learning

manual welds

participant dropouts

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✅ 2. Industry trends.

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Focus on an industry trend or challenge that every prospect is thinking about.

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tiered support

welders

remote engagement

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✅ 3. Company/Organization initiatives.

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Use when you can identify a project or initiative within the company. For publicly traded companies, leverage Seeking Alpha and your AI solution to find these.

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WCUS achievement gaps

AI weld inspections

empower trial efficiency

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✅ 4. Exec leadership quotes.

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Pull relevant quotes from execs creating thought leadership content on webinars, podcasts, LinkedIn, etc. Another great place to search is quarterly call transcripts for publicly traded companies.

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”Improving student equity in 2026”

”2030 welding automation in Ford factories”

Rick’s comments on site interest

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✅ 5. People on their team & shared connections.

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Find specific people on the prospect’s team who are likely experiencing the problem you help with. Or reference people you’ve had conversations with.

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Tom’s district-wide learning outcomes

Dave said to reach out

Carol’s upcoming study

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✅ 6. Short pattern interrupts.

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These subject lines should feel very much like an off-the-cuff internal email.

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student engagement idea

DET question

study delays

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✅ 7. Competitor share.

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This subject line works well if you’ve done a competitor analysis. Or if you’re working with their competitors.

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LAUSD / OCPS

John Deere, Kubota, Caterpillar

see Moderna?

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~~~

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Grab the entire Cold Email Data Report with Gong here:

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https://hubs.li/Q03tJSS10

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PS: This post is part of a 3-week hashtag#massagechallenge between Nick Cegelski, Armand Farrokh, and me. We're competing for a free massage (winner takes all based on total likes). The challenge ends when our cold email course drops on 07/21.

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