Podcast 49: From commodity supplier to Strategic Advisor with Lou Casado III

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Show notes

Lou Casado III is an Account Executive at ChannelAdvisor. In this episode, we talk about something pretty unique for the podcast: how to become a strategic advisor. In other words, how do you get prospects to see you as a resource instead of a salesperson? We dig into how he approaches cold outreach, sequencing, and multi-threading into enterprise accounts.

Connect with Lou on LinkedIn here and check out ChannelAdvisor.

Resources mentioned in the episode:

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