Lou Casado III is an Account Executive at ChannelAdvisor. In this episode, we talk about something pretty unique for the podcast: how to become a strategic advisor. In other words, how do you get prospects to see you as a resource instead of a salesperson? We dig into how he approaches cold outreach, sequencing, and multi-threading into enterprise accounts.
Connect with Lou on LinkedIn here and check out ChannelAdvisor.
Resources mentioned in the episode:
Subscribe and leave a review
More ways to get help with your prospecting
- More podcasts. Listen for more killer tips and interviews on everything prospecting and sales.
- Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
- Think Outside the Script Membership. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
- Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let's talk about training and coaching.