Lou Casado III is an Account Executive at ChannelAdvisor. In this episode, we talk about something pretty unique for the podcast: how to become a strategic advisor. In other words, how do you get prospects to see you as a resource instead of a salesperson? We dig into how he approaches cold outreach, sequencing, and multi-threading into enterprise accounts.
Connect with Lou on LinkedIn here and check out ChannelAdvisor.
Resources mentioned in the episode:
- Think Outside the Script Summer Virtual Tour
- Show Notes Page
- Reply Method Guide
- Become a Think Outside the Script Member
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