Podcast 175: Unorthodox lead generation with AJ Cassata

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Show notes

AJ Cassata is a Founder & Director of Sales Training at Revenue Boost. In this episode, AJ shares his journey in B2B sales and becoming the founder of Revenue Boost. We talk unorthodox ways he’s helping his clients land meetings and review an email with a 20%+ reply rate.

Connect with AJ on LinkedIn here. Join AJ’s Facebook community here and work with AJ here.

Resources mentioned in the episode:

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  • Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

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