99% of marketing-built personas will NOT help you sell better. It's not useful to know their: ⛔️ Age⛔️ Salary⛔️ Gender⛔️ Education⛔️ Coffee preferences Seriously, that information doesn't help you land a meeting or sell a deal. But you know what does? Knowing their: ✅ Priorities✅ Challenges✅ Status Quo Now here's the cool part. Download transcripts […]